The best way to predict the future is to predict the one you want. Check out our take on current trends and how you can adapt to them.
In this era, you can order anything and have it delivered within 24 hours. In contrast, first-class mail delivery rates have slowed down incrementally over the years, which amounts to a trend line that’s counter to consumer expectations. The USPS’ most current data estimates delivery times for first-class mail at 5 days, whereas marketing mail is at 12 days. At PS, we are reimagining postal logistics strategies as cost-savings opportunities to best serve the needs of your program. Have you considered these questions? Learn more about the specifics of first-class versus marketing mail here.
From toilet paper to pasta, supply chain challenges have been one of the most significant effects of the pandemic. The direct mail industry has felt the impact of the paper market shortage, resulting in huge challenges to sourcing components, such as envelopes. Plan ahead, and balance your planning with flexibility when market conditions shift without warning. Communicate, start with what’s available, stay close to your production partners, and let that inform your strategy. Learn more here.
We have two feet firmly planted in the present, with a focus on the future. we’ve got you covered. Reach out to your PS contact today if you have any questions.