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Are you looking at your mailing schedule for 2023 and thinking, “How can I offset some of the postage increases?!”? If so, you are not alone. Mailers are feeling the effects of the twice-a-year postage increases and taking a hard look at their budgets to try to find ways to continue mailing.
The USPS has been trying to incentivize mailers to hang in there by offering postal promotions designed to enhance the mail experience and keep both mailers and mail recipients engaged with the mail.
The first big promotion for nonprofit mailers is the Tactile, Sensory and Interactive promotion, starting on February 1! This promotion gives up to a 5% postage discount to mailers who use specialty inks and finishes or who engage the recipient by interacting with them.
Let’s take a quick look at what will qualify for this promotion:
We have also had success with getting some gloss and matte coated papers approved. This is not specifically listed in the rule book as part of the qualifying items, but we have submitted things like calendars that have been approved.
The list of what qualifies and what does not is not inclusive of all possibilities. If you are using something that you think fits the “spirit” of the promotion – to enhance the mail using sensory or interactive elements – try it!
Send in a sample to the USPS and see if they approve it. There is no harm in sending it in! This is how the promotion list will grow and expand – as they get additional entries, the list will be better defined.
Within a few days, you should have an answer regarding if the piece has been approved or not.
We recently hosted a webinar with Moore that outlines this promotion as well as the rest of the year with examples and information to help. On the PS website, we also have a copy of the USPS Promotions calendar, the slide deck from our webinar and the Postal Rate Chart from the most recent January 2023 increase.
We would love to help you make the most of these postal promotions! The PS team is ready and able to help you find what qualifies, submit mail pieces for consideration and manage the mailings and promotions for your organization.