At PS (Production Solutions) we are always looking for ways to sharpen the tools in our toolbox in the age of acceleration, and that means keeping abreast of industry trends while also staying on top of the fundamentals. In that spirit, members of the team were on both coasts last week as they took part in DMAW’s Direct Mail 101 training event this past Wednesday, March 13th in Washington, DC as well as the NTEN (Nonprofit Technology) Conference in Portland, Oregon held March 13th – 15th.
DMAW’s Direct Mail 101 Seminar
DMAW’s DM 101 was a terrific full-day seminar that provided a broad overview of the direct marketing process from soup to nuts in the format of following a campaign from start to finish. The information-packed day taught by industry leaders included topics such as: Creative, List Procurement and Management, Data Hygiene & Processing, Production Services, Data Capture & Caging, Database Analytics, Online Marketing as well as Telemarketing/SMS.
The sessions were well presented and attendees asked plenty of questions throughout, making for an interactive and engaging format! A few highlights were:
DMAW also offers a follow-up training event, DM 201: Beyond the Basics, in Philadelphia, PA on May 22nd. This follow up builds on the foundation of the 101 seminar by taking a deeper dive into metrics, modeling, retention, multi-channel marketing and more.
NTEN Nonprofit Technology Conference
The NTEN Nonprofit Technology Conference, was an amazing experience for the team. NTEN goes out of their way to accommodate and make all feel welcome. There were educational tracks focused on Programs, IT, Leadership, Marketing/Communications, Fundraising (applicable for CFRE accreditation and renewal credit) – which the team definitely took advantage of!
A few favorite sessions that addressed recurring fundraising themes:
The conference also brought back their innovative format called “Ignites”, in lieu of a single keynote speaker on Day 2. The format allows for six individual short and fast-paced speakers – each speaker had five minutes and a twenty slide maximum that automatically advanced every 15 seconds whether the speaker is ready or not! A standout were the personal and professional talks on this year’s theme, “How I used the internet to change the world” were inspiring and thought provoking.
The PS team is committed to a growth mindset and attending conferences and training events such as these throughout the year helps us stay on top of our game to provide our clients with best-in-class service experiences. We’d love to connect with you to share our insights, so be sure to reach out to us today to schedule a time to connect and learn more about how we can help with your direct mail program.