Let’s Get Direct: Scary Good Ideas From Michelle’s Mailbox

Join us for a frightfully fun and insight-packed webinar as direct mail guru Michelle Johnston from Production Solutions opens her bag of tricks and treats to reveal the most creative mail packages being delivered right now.

Scary Good Ideas from Michelle’s Mailbox is the next webinar in our Let’s Get Direct series, happening Thursday, October 30, from 1:00-2:00 p.m. ET.

Whether you’re looking to lower costs or bring more creativity to your campaigns, this session is filled with scary good ideas that will spark your imagination and supercharge your 2026 direct mail planning.

In this spook-tacular webinar, we’ll explore:

1. Formats that actually get opened
2. Creative strategies that balance cost with impact
3. Omnichannel integration to future-proof your program
4. USPS promos and production tactics

This webinar is led by Michelle Johnston, Senior Manager of Strategic Development at Production Solutions where she helps develop PS’s strategy and makes strategic recommendations based on what others are mailing. She has over 17 years of experience in direct mail marketing and sifts through thousands of mail pieces on a regular basis to uncover the most creative mail packages that truly stand out in the mail.

Registration is now open for this virtual event. All attendees will receive Michelle’s downloadable “Treat Bag” of 2026 Direct Mail Trends. If you can’t make it, register to receive the recording.

Let’s Get Direct is a webinar series by the leadership at Production Solutions, tackling topics that matter most to mailers and mission-driven fundraisers.