The Association of National Advertisers announced “personalization” as the 2019 marketing word of the year. In this age of continuous connection, donors are being subconsciously groomed by the “Amazon Effect” to expect 24-7, seamless, predictive interactions with companies and nonprofits alike. Having a thoughtful, well-mapped out donor journey that includes personalization has quickly become a critical evolutionary step for direct mail programs to continue thriving into the future. If it feels overwhelming, don’t fret – we can help you get started!
As technology in the print and mail industry continues to evolve, there are many new and innovative techniques and capabilities making personalization easier and more cost-effective. Our team is robustly experienced in digital printing, variable data printing, data segmentation, inkjet personalization and other such emerging methodologies. That deep, knowledge bench coupled with our unique strategic vantage point allows us to make recommendations that make sense for your program and budget.
Here are some tips on how to get started with personalization:
Our team of experts can help you make decisions as you continue to develop and refine personalization techniques, and set you up for continued success. Contact us today to schedule a time to discuss how you can leverage these powerful tools within your program.