As we approach the year-end giving season and begin to think about budgeting for 2016, it’s important to consider all your communication channels. Direct Mail, Social Media pages and your website are all critical communications and fundraising tools, but do not neglect email communication. Email continues to be the channel with the best ROI.
According to a recent Salesforce Pardot report, 69.7% of US internet users prefer email as their method of communicating with businesses. Whether you’re raising awareness or funds, email is a critical tool.
We all focus on telling compelling stories in our content to ensure donors make the connection to click through and make a gift, but there are many more factors that affect whether donors are even reading your email. Our PS Digital Producer Van Do shares his Top Five Email Tips to help get you started.