Over the past few months the paper market has become more challenging to navigate due to consolidation and allocation restrictions at many paper mills. These factors, combined with the rising prices of pulp and current demands on the transportation industry (shortage of truck drivers and hourly driving restrictions), have led to a disparity in supply and demand, paper shortages, reduced flexibility, and longer lead times for paper orders.
In speaking with many service providers in our extensive partner network, the team here at Production Solutions (PS) anticipates these paper market fluctuations will continue over the next 12-24 months.
So, what does this mean for mailings? Here are the key points:
These market conditions are unique and something that hasn’t been experienced since the mid-90s (which we can’t believe is over 20 years ago). While this uncertainty can be troubling, you can rest assured the PS team is doing all we can to stay ahead of the changes and reduce any impact on our clients’ programs and budgets. PS will continue to stay close to the market and keep you informed of further developments.
Bottom line: pre-planning is essential! As author Alan Lakein put it, “Planning is bringing the future into the present so that you can do something about it now.”