We’re thrilled to announce that the PS team earned “Grand Champion Honorable Mention” placement from the USPS’s Next Generation Campaign Awards for an Informed Delivery campaign we executed on behalf of Heifer International. This prestigious award recognizes innovative, engaging interactive mail campaigns.
Heifer International’s “Fill the Hive. Feed the Child” campaign exemplified this kind of innovation by coupling an engaging format with strong ride-along images that linked directly to the donation page, thereby positioning the campaign to exceed its goals. We’re so excited to have played a part in the success of this campaign, and are so thankful to Eidolon Communications and Lautman, Maska, Neill & Company for their thoughtful design and strategy contributions!
Next week, we are looking forward to attending the National Postal Forum in Indianapolis, IN to see who is awarded the NextGen Grand Champion and also to deepen our knowledge of the USPS Informed Visibility offering as it continues to improve and expand on its mission to create a better informed postal customer. Last year’s NPF was focused on this topic, and we were able to hit the ground running on the execution of Informed Delivery campaigns as a result.