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For many organizations, a yearly calendar may be one of the most expensive packages they send all year. And there is a reason – they work! But as costs are rising, organizations need to find ways to keep producing the calendar…while still maintaining revenue. Today, we will look at sizing options for calendars and talk about how testing a new size may help keep those budgets under control!
Alternative Sizing: When it comes to calendars, most organizations are sending full-sized wall calendars. Each year, PS runs a calendar gang program where the basic size is 8 3/8 x 10 ½. (for more on the calendar gang, check out our blog post here.) These calendars are mailed in a 9 x 12 flat envelope. However, the cost of postage for these flats is rising at a fast clip, so here are a few smaller sizes to consider:
So why should you test a new size? Cost is usually the overriding factor. Smaller sizes use less paper, mail at cheaper rates, and can be easier to find manufacturers who can run them in large quantities. Or maybe you need a creative refresh. Whatever the reason, consider a smaller-sized calendar as part of your testing strategy.