For many organizations, a yearly calendar may be one of the most expensive packages they send all year. And there is a reason – they work! But as costs are rising, organizations need to find ways to keep producing the calendar…while still maintaining revenue. Today, we will look at sizing options for calendars and talk about how testing a new size may help keep those budgets under control!
Alternative Sizing: When it comes to calendars, most organizations are sending full-sized wall calendars. Each year, PS runs a calendar gang program where the basic size is 8 3/8 x 10 ½. (for more on the calendar gang, check out our blog post here.) These calendars are mailed in a 9 x 12 flat envelope. However, the cost of postage for these flats is rising at a fast clip, so here are a few smaller sizes to consider:
So why should you test a new size? Cost is usually the overriding factor. Smaller sizes use less paper, mail at cheaper rates, and can be easier to find manufacturers who can run them in large quantities. Or maybe you need a creative refresh. Whatever the reason, consider a smaller-sized calendar as part of your testing strategy.
Michelle, PS’ Senior Manager of Strategic Development, has been serving with PS since 2013. Michelle is from Woodbridge, Virginia and she telecommutes full-time from Leesburg, Virginia. Michelle enjoys spending time with her husband, singing and papercrafting! Michelle has over 10 years of experience in our industry, and she has worked with more than 10 of PS’ clients, including the Wildlife Land Trust, National Jewish Health, Heifer International, The ALS Association, HelpMeSee and Special Olympics. Michelle works on developing PS’ strategy and her dedication to communicating authentically and investing in success are just some of the reasons that Michelle is such a valuable asset to her team.