Each year, the United States Postal Service offers Direct Mail advertising promotions and incentives to help integrate digital & direct mail as well as mobile technology. 2016 will feature several new promotions that have the potential to increase nonprofit response rates.
Senior Resource Manager Darin Marks and Account Strategist Leigh Janis have put together a summary of these promotions, details on getting involved, and the potential benefits our nonprofit partners could see this year:
This upfront postage discount on mail pieces includes a mobile barcode (or print/mobile technology) that can be read or scanned by a mobile device, and leads the recipient to a mobile-optimized shopping website or provides the ability to complete a financial transaction.
This is a postage credit for each mail piece (BRM/CRM) scanned with an Intelligent Mail Barcode (IMb) counted during normal mail processing.
Contact a member of our team for more information on Postage Type & Pre-Approval Needs.
This promotion leverages the physical aspects of mail as well as the advances in print technology. Mailers who incorporate a multi-sensory experience in their mail piece may receive a postage discount.
Mailers are encouraged to invest in color print technology by producing bills and statements that use personalized color transpromotional messaging.
This discount promotion encourages mailers to integrate direct mail with technology by providing an interactive experience for customers.
Excited about these integrated USPS promotions? Have questions about how your organization can leverage them? Contact a member of our team today!