Same as it is when decorating a house, we can sometimes get our inspiration from the craziest of places. As a “lover of mail,” I can see past the “clutter in my mailbox” and find inspiration for innovative direct mail formats and techniques throughout what some people consider junk mail. As the old saying goes, “one man’s junk is another man’s gold;” cluttered mailboxes are gold to me.
In the last DM Deconstructed, I shared formats that have been inspired by direct mail from the commercial industry that Nonprofits should seriously consider. And now for the icing on the cake… a few more format examples from the commercial sector that may be worth the little bit of extra investment they may cost in order to get uncommon results. I love these because they pack a punch because they are so out of the ordinary. But just like in fashion, too much of a good thing can go bad. These unusual techniques stand on their own two feet and don’t need much else to get the point across.
I hope these unusual commercial techniques inspire you to think outside the envelope as you plan your future mailings and certainly wish they bring you uncommon success!