Ah, calendars, fundraising calendars, now a staple of direct mail packages, did reflect some declining results in 2018. Heavily utilized in both acquisition and appeals, they have become ubiquitous with late summer and fall fundraising campaigns. However, the recent soft response may have many nonprofits wondering, now what? Wall calendars are expensive to produce and mail, with the standard size mailing at flat rates. Add in the increasing cost of paper in 2019, and well, it’s not a pretty picture.
Not to fret! Here are some on-trend suggestions to help your budget as we head into the calendar production months of 2019:
Meredith, a passionate team player, is a Business Development Director serving PS since 2018. Meredith has over 20 years of experience in graphic design and print, and over 10 years of experience in the direct mail and nonprofit industry. Meredith has a determination to ensure that each of her clients have an impeccable service experience. Her kindness and humor, and her ambition for investing in success are just some of the reasons why Meredith promotes such value in the PS family.
Hailing from Centreville, Virginia, she loves spending time with her family, traveling, and is an Orange Theory Fitness devotee. Her favorite holiday is Thanksgiving and she has a love-hate relationship with her minivan!