Email fundraising is more than just improved subject lines and catchy design. Like any other element of fundraising, email requires a strategic plan that stewards constituents from first acquisition through engagement. This strategic plan can be called the Email Lifecycle […]
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We’re just 7 days away from the 4th Annual #GivingTuesday (December 1, 2015) and some surprising new results have emerged from the John Templeton Foundation and the Templeton Giving Survey. Released last week, the survey reveals that though #GivingTuesday has […]
Passing the leadership baton is not always easy, but not being prepared to pass it is even worse. Yes, we’re talking about Succession Planning. It’s a challenge that all organizations will face. Take Ralph Lauren recently stepping down as CEO […]
Integration is the process by which messages, themes, requests and information are coordinated and unified around a common goal. Innovative integration is taking that process and making it exciting! This year, 68 awards plus 2 Big Winners were presented from […]
It seems counterintuitive to target older Americans using a platform typically reserved for millennials, but Phyllis Freedman of SmartGiving and Adam Swaim of The Human Rights Campaign (HRC) developed an integrated planned giving campaign that produced outstanding results. The duo […]
As the economy continues to recover, one of the key areas to review is your lapsed donor reinstatement strategy. Many of these donors would have continued their loyalty had the economy not dipped – this is a P1 area to […]
The 2015 DMA Non Profit Federation Conference: Strategies, Solutions and Results for Monumental Fundraising Direct Mail continues to generate the largest segment of fundraising revenue, but it’s getting help and giving help that accomplishes the overarching mission of most […]
As seen in this month’s issue of DMAW’s Marketing Advents magazine: As the year comes to a close and you reflect on the experiences you’ve had, ask yourself or others in your organization this question: Are we better off heading […]
As we discovered in this year’s The State of Employment for Nonprofit Organizations survey, budget cuts are still of major concern across the industry. Some of the earliest positions to be cut are in the area of Human Resources. Our […]
Between the pressure to raise the fundraising game and the impact of budget cuts, organizations are forced to prove the value of their internal teams to the bottom line. As a former employee of a large nonprofit, I recall with […]
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