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08.19.20

BenLightenment: Ben’s Bookshelf 

Much has changed since the last edition of “Ben’s Bookshelf” was published in February of this year, just 6 months ago. With a positive outlook, PS President, Ben Harris, strives to constantly make his future brighter than his past. Ben says that just like food, air, and water, life-long learning has become a main priority in…

08.10.20

What’s In A Postage Rate?  

Postage can be a significant expense in direct mail, and in many cases, it can comprise the largest percentage of your direct mail expense budget. When mailing large volumes over the course of a year, incremental (even tiny) changes in postage can have a significant impact on overall postage expenses.  If you mail 1 million…

07.27.20

Mail is Relevant Now and Into the Future! 

The world around us speeds up and waits for no one. What was once considered complex processes can now be accomplished with the tap of a finger or a click of a mouse. Because of this, fundraisers ponder serious questions about the future of their organizations, and how they will continue to raise funds (the…

06.17.20

The Good, The Bad, and the Truth about Ganged Print Runs 

Trends in direct mail fundraising come and go every year. One year it was personalized notepads. The year before that, it was Auto-Pen personalization. Still, another was Mini-Notecards. Some trends stick for certain programs and become control packages; many more serve a purpose only in smaller niche segments. But one trend that has been, and always will be in style is – REDUCING COSTS….

06.03.20

The Future of Direct Mail is Personalization 

You have heard it countless times … personalization is key in direct mail. Adding additional personalization to your mail can allow you to not only connect to your donors with additional data points, but it can also open up additional creative opportunities by allowing you to add specific color, image, and design elements that are…

05.08.20

Political Mail vs. Election Mail: Why 2020 Is The Year to Pay Attention to these Terms

Each year more and more Americans count on the Postal Service to cast their votes, and in light of the COVID-19 pandemic many are curious of the options. Even amongst the pandemic the Postal Service and mailers across the country are preparing for the November 2020 general election which will include numerous congressional, state and…

04.21.20

Look for the Helpers

“When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’”  Mister Rogers During times of crisis, we often see the best and the worst of people. What is happening right now with COVID-19…

03.23.20

Urgent Grams Get Your Message Out Fast!

Rapid response mailings are a fantastic way to get your message out fast! Often colloquially referred to as “urgent grams”, these mailings may include off-the-shelf materials or quick turn digitally printed content, and take days (instead of weeks!) to mail. To execute urgent grams effectively you need tested formats from which to choose, lightning fast…

03.20.20

2020 Decennial Census: What You Need to Know! 

The 2020 Decennial Census, conducted by the federal government and mandated by our constitution is landing in our mailboxes this week! The Census is critical as it helps determine how many seats our states get in congress, shapes what federal funding looks like in your local community for schools, fire departments, infrastructure programs and so…

03.17.20

How-To: Remote Working!

The ability to work from home has many perks, but has its drawbacks as well. Even though it provides a tremendous amount of flexibility to skip the commute, reduce your carbon footprint, have a more adaptive schedule to care for your family and still remain productive, it can sometimes feel isolating and requires us to…