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05.17.21

An Informed Deep Dive on Informed Delivery 

Do you have what it takes to create an Informed Delivery campaign? It’s an incredibly easy concept to understand, but as with many offerings from the USPS, the devil is in the details. As a refresher, Informed Delivery is the program created by the USPS that allows mail recipients to see their mailpieces online prior to them arriving in their mailbox. Most…

04.30.21

Envelope Fundamentals – Learning the Basics!

PS sat down with Michele Rosenberger, Senior Sourcing Manager, to get the low-down on envelopes and all that you need to know about them for a successful campaign. Check out this quick but informative Q&A with Michele, a Resource/Production Expert: PS: Are there standard sized envelopes and is there an advantage to using one instead…

04.22.21

Earth Day is Here!

In 1970, Gaylord Nelson, a junior senator from Wisconsin, Pete McCloskey, a Republican Congressman and Denis Hayes, a young activist, organized campus “teach-ins” on April 22 to encourage students to think about air and water pollution. 20 million Americans were involved with this first Earth Day and sought to bring attention to protecting the planet….

04.09.21

The Informed Delivery Promotion: Increasing Visibility and Reducing Costs!

Informed Delivery has been around long enough to have gained a solid following of people that absolutely swear by it. Even better, this autumn the USPS will be running their annual postal promotion so you can receive a 2% discount on your postage costs while also gaining the expanded visibility benefits of using Informed Delivery!  HOW IT WORKS  If you haven’t tried Informed Delivery before,…

03.05.21

Melding Digital & Direct Mail with the USPS Mobile Shopping Promotion!

This summer, the USPS will again offer their Mobile Shopping promotion in an effort to encourage everyone to continue to invest in technologies to bridge the gap between their digital programs and their direct mail. Read below about how Production Solutions can help you qualify for the promotion! How does the promotion work? Include in…

02.19.21

Going Green: Get to Know the Basics of Green Paper

There is no getting around it – in direct mail we use a LOT of paper! The good news is paper is a renewable resource, and there are many options to ensure your organization’s values on sustainability and conservation are supported by your paper choices. The following information may help you sort through some of…

02.08.21

What is the USPS’ Earned Value Promotion?

EVP! EVP! EVP! The Earned Value Promotion (EVP) has a reputation of the least understood USPS mailing promo of the year. If you read the USPS’ fine print about the promo, it talks about MID’s/STID’s/CRID’s/ShareMail and, well, you lost me there… However, EVP is one of the simplest of the USPS Mailing Promotions to take…

01.29.21

Production 201: Data Security

In today’s digitally diversified data environment, coupled with our complex world, security can appear to be a large endeavor to build and integrate into an organization. Our world is filled with words like “cloud technology”, “Firewall” and “Ransomware” and organizations are now faced with ever changing business initiatives, technological advancements, and automation. Further, there is…

01.14.21

SQUEAKY CLEAN! The Basics of ADDRESS HYGIENE

Data management can be a challenging task for any organization, even ones that do it as their main service offering! There are so many ways to analyze and interpret your mailfiles, so how do you know if you’re doing enough to keep your lists well-maintained? Production Solutions is here to help provide options and answers…

11.25.20

The Postal Logistics of Mail Tracking

The greatest advantage of mail tracking: being in the know! You can do so much with inbound reply and outbound mail tracking, leveraging this technology is extremely valuable and gives you many advantages!   Mail tracking is a quality control measure and allows for a way to check that everything you thought was going to happen,…