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02.12.19

Why Investing in Yourself Leads to Organizational Success

Famous investor Warren Buffett said it best: “The most important investment you can make is in yourself.” There comes a point in a person’s career when they think, “what’s next?” Whether it’s because you feel unchallenged or you feel out of balance with the tasks of your role always taking priority over your growth and…

01.30.19

Wait what day is it? Let me check my…Calendar!

Ah, calendars, fundraising calendars, now a staple of direct mail packages, did reflect some declining results in 2018. Heavily utilized in both acquisition and appeals, they have become ubiquitous with late summer and fall fundraising campaigns. However, the recent soft response may have many nonprofits wondering, now what? Wall calendars are expensive to produce and…

12.19.18

How Nonprofits Can Build Relationships with Millennials and Generation Z

Studies show that by 2020, Millennials and Generation Z will make up a whopping 40% of all consumers.  Let’s take a look at some key statistics to learn more about how these two rising generations behave in terms of philanthropy.   Millennials — Born Between 1977 and 1995 The Millennial generation is already enthusiastically engaging…

12.05.18

Exciting New Partnership with The Nonprofit Alliance (TNPA)

I have written about this many times before in our PS Insider newsletter over the past 18 months, regarding the Age of Acceleration that we are living and working in. Most recently, I read that the Age of Artificial Intelligence will be peaking in 2025. I have been trying to imagine the rate of change,…

11.19.18

Approved: 2019 Postage Rates – The Good, The Bad, and The Ugly…

The USPS announced the Postal Regulatory Commission (PRC) has approved the rate changes that will go into effect on Sunday, January 27, 2019. The governors believe these new rates will keep the Postal Service competitive while providing the agency with needed revenue. Below we’ve broken down some of the key updates into the good, the…

11.06.18

Top 10 Direct Mail Design Mistakes to Avoid

Have you ever spent hours of time orchestrating a marketing campaign only to find out in the final stretches that one of the brilliant creative concepts doesn’t meet the USPS requirements around mail piece design? Or even more disappointing, you’ve actually printed, imaged, and inserted a direct mail campaign, only to find out the that…

10.25.18

8 (Proven) Ways to Raise More Funds by Optimizing Donation Forms

As the year-end giving season approaches, and you are busy strategizing and writing the perfect campaign messages, now is the ideal time to give your organization’s donation forms some love in the form of careful review, updates, and testing. In our industry, there is plenty of effort expended on getting people to visit online donation…

10.24.18

Where is my mail?

We are already deep into the fall mailing season! The large volume of marketing mail, alongside election mail, and let’s not forget hurricane season, make it more important than ever to know where your mail is. With postage accounting for a whopping 30-70% of a campaign’s budget, taking control over both how your campaigns are…

10.18.18

USPS Proposes 2019 Promotions & Incentives

They’re back! After suspending the popular Postal Mailing Promotions in 2018, the United States Postal Service (USPS) has announced the proposal of several special offers and incentives for nonprofit mailers in 2019. While they only last for a limited time with certain restrictions, the cost savings they can ultimately provide will make them worth it….

10.16.18

How Nonprofits are Enhancing the Service Experience through eCommerce

Online storefronts serve as a fantastic way for organizations to show off their products, connect with customers, and express their brand. But does your current online store measure up? Many organizations simply do not have the time or resources to fully manage an effective online store, especially in a climate where the “Amazon effect” has…