The January 2026 edition of Michelle’s Mailbox takes a closer look at how organizations are using direct mail to create meaningful moments—sometimes without making an immediate ask.
This month we feature:
- A package meant as a backend premium for digital donors
- A year-end poster that highlights the work donors did
- A grassroots package that shows the power of a personal touch
- An invitation package for a match campaign
- A stylized map package
You’ll also find a special section focused on holiday greeting card packages as we close out the last holiday season.
If you’re thinking about how to elevate the donor experience through format, materials, and intentional messaging, this edition offers plenty of ideas to explore. Be sure to sign up for the next newsletter using the form below, emailed around the 15th of each month.
Michelle’s Mailbox is a monthly newsletter featuring 4–6 standout direct mail ideas that landed on Michelle’s desk over the past month. From classic packages that continue to inspire brand-new mail fresh off the postal truck, each edition celebrates nonprofit direct mail in all its forms—and offers insights on how to put those ideas to work for your own programs.
December’s issue of Michelle’s Mailbox highlighted cost-effective renewal/lapsed packages designed to collect valuable donor insights, various sizes of notecard packages and more. In October, Michelle hosted a webinar, Let’s Get Direct: Scary Good Ideas from Michelle’s Mailbox, featuring a selection of nonprofit direct mail packages she collected over the past year. You can watch the webinar or download the presentation using the link above.
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