Join industry experts, including Production Solutions’ Alex Newell, for practical guidance on navigating rate increases and maximizing USPS promotions.
Nonprofit mailers looking to strengthen their direct mail strategy in a shifting postal landscape will want to mark their calendars for Postal Power-Up: Unlock Nonprofit Savings in 2026 on Tuesday, February 24, 2026, from 2:00 – 3:00 pm ET. This timely webinar brings together industry experts to share practical guidance on navigating rate changes, unlocking postal discounts, and managing USPS tools more effectively.
The webinar is jointly presented by The Nonprofit Alliance (TNPA), Direct Marketing Association of Washington (DMAW) and Direct Marketing Fundraisers Association (DMFA). Production Solutions is proud to be an active member of all three industry associations and to support ongoing education across the nonprofit mailing community.
Representing Production Solutions on the expert panel is Alex Newell, Associate Director of Postal Affairs. Alex works closely with nonprofit organizations and agency partners to translate USPS complexity into actionable, cost-saving strategies. His expertise spans postal promotions, compliance, and operational execution, helping clients make informed decisions that protect budgets while maximizing campaign performance.
The webinar will cover the latest postal news affecting mailers, including:
- Latest postal news that will affect mailers
- How to understand and absorb the imminent July USPS rate increases
- Ways nonprofits can take advantage of USPS promotional discounts and incentives, delivering up to 30 percent in postage savings
- A walkthrough of key Business Customer Gateway dashboards every mailer should know to better manage accounts, permits, and reporting
These topics reflect the real-world results Production Solutions helps clients achieve every day. In 2025 alone, Production Solutions clients saved more than $3.5 million through USPS postal promotions by applying a proactive, disciplined approach to postal optimization. Savings spanned multiple programs, including significant results from the Integrated Technology Promotion, Mail Volume Growth Incentive, Tactile, Sensory and Interactive Promotion, and Continuous Contact Promotion. Many clients layered Informed Delivery and Sustainability add-on incentives to extend savings even further.
For most direct mail programs, postage represents nearly half of campaign costs. Every dollar saved through postal promotions can be reinvested into creative testing, audience expansion, or increased mail volume. Over time, these efficiencies help reduce cost per donor and strengthen long-term fundraising sustainability.
This webinar will be recorded, and registration is encouraged to receive access to the replay. With expert perspectives from across the industry and Production Solutions at the table, the Postal Power-Up webinar offers nonprofit mailers practical insight to plan smarter, more resilient direct mail programs in 2026.