Want to know what’s really showing up in the mailbox?
Each month, Michelle’s Mailbox examines direct mail as people experience it in the real world: what arrives, what stacks up, what blends together, and what truly stands out. Join Michelle Johnston of Production Solutions as she brings Michelle’s Mailbox to life with a frightfully fun and insight-packed webinar looking at some of the most interesting direct mail packages, trends, and testing ideas she’s uncovered throughout the year.
Scary Good Ideas From Michelle’s Mailbox: Part 2 takes place October 29, 2026 from 1:00-2:00 PM ET
From unexpected formats and interactive components to smarter premium strategies and small production changes that can create entirely new testing opportunities, Michelle will open up her bag of tricks and treats to uncover fresh ideas and inspiration for your 2027 direct mail planning.
In this spook-tacular webinar, we’ll explore:
- What’s standing out in the mailbox right now
See real-world examples of formats, creative approaches, and production techniques that are breaking through the stack. - Small changes that can create big testing opportunities
Discover how rethinking a format, component, premium, construction, or fulfillment strategy can create something new without starting from scratch. - Ideas you can adapt for your own direct mail program
See what mailers in various industries are testing and learn how to look beyond the creative to uncover ideas that can balance engagement, production efficiency, and cost. - New ways to engage nonprofit donors
Explore interactive components, premiums, recognition pieces, digital connections, and other techniques that invite donors to participate in the experience.
Michelle Johnston is Senior Manager of Strategic Development at Production Solutions, where she helps shape strategy and develops recommendations based on what organizations are mailing in the real world. With nearly 20 years of direct mail marketing experience, Michelle regularly sifts through thousands of mailpieces to uncover the formats, offers, production techniques, and creative ideas that stand out.
Through her monthly Michelle’s Mailbox blog and email newsletter, she shares those observations with nonprofit fundraisers and direct mail marketers, providing a regular snapshot of what’s happening across the mailstream and the ideas worth watching.
Register Today
Registration is now open for Scary Good Ideas from Michelle’s Mailbox: Part 2 at: https://productionsolutions.zoom.us/meeting/register/6UF3zn9wRjyrTPgHSI8uOg
Attendees will also receive Michelle’s downloadable “Treat Bag” of Direct Mail Trends, filled with even more inspiration to take back to your direct mail program.
Can’t make it live? Register anyway to receive the recording.
Let’s Get Direct is a webinar series from Production Solutions tackling the topics, trends, and opportunities that matter most to mailers and mission-driven fundraisers.
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