The USPS has elected to use virtually all of their pricing authority granted under the New Postal Rate Making Rules that went into effect this past January, to file a Second Postage Rate Change in 2021. This past Friday afternoon […]
Blog Archives
Do you have what it takes to create an Informed Delivery campaign? It’s an incredibly easy concept to understand, but as with many offerings from the USPS, the devil is in the details. As a refresher, Informed Delivery is the […]
PS sat down with Michele Rosenberger, Senior Sourcing Manager, to get the low-down on envelopes and all that you need to know about them for a successful campaign. Check out this quick but informative Q&A with Michele, a Resource/Production Expert: […]
In 1970, Gaylord Nelson, a junior senator from Wisconsin, Pete McCloskey, a Republican Congressman and Denis Hayes, a young activist, organized campus “teach-ins” on April 22 to encourage students to think about air and water pollution. 20 million Americans were […]
Informed Delivery has been around long enough to have gained a solid following of people that absolutely swear by it. Even better, this autumn the USPS will be running their annual postal promotion so you can receive a 2% discount […]
We’ve all been there. You’ve spent days, nights, weekends perfecting your direct mail package. Tweaked your copy, agonized over your asks, selected the perfect pictures. Then the day arrives, your samples are here! You tear open your package, so excited to […]
This summer, the USPS will again offer their Mobile Shopping promotion in an effort to encourage everyone to continue to invest in technologies to bridge the gap between their digital programs and their direct mail. Read below about how Production […]
There are many things to consider when choosing paper. What is the intended use? Will the recipient need to write on the paper to return it to the sender? Do we need a special color for the paper? First and foremost, I like […]
There is no getting around it – in direct mail we use a LOT of paper! The good news is paper is a renewable resource, and there are many options to ensure your organization’s values on sustainability and conservation are […]
EVP! EVP! EVP! The Earned Value Promotion (EVP) has a reputation of the least understood USPS mailing promo of the year. If you read the USPS’ fine print about the promo, it talks about MID’s/STID’s/CRID’s/ShareMail and, well, you lost me […]
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