How much will postage increase in 2015?
PS makes an educated prediction. In 2014, the mailing industry had to bear an outstanding postage increase of close to 6%; which […]
Direct Response is Alive and Well at the 2014 DMFA Package of the Year Awards!
I’m so glad I had the opportunity to attend this year’s 2014 DMFA Package of the Year Awards Celebration held on June […]
Unusual Communications That Get Uncommon Results
As a “lover of mail,” I can see past the “clutter in my mailbox” and find inspiration for innovative direct mail formats and techniques throughout what some people consider junk mail.
The Direct Response Vortex…Mother of the Big Idea!
Getting that steady or dramatic lift in a campaign’s response rate or average contribution can’t come from just one magic bullet. The Direct […]
It’s In the Way That You Say It
Tone and delivery can turn what was meant to be sarcastically funny, into an insult inadvertently. I am so glad I’m old…I […]
Q.C. Tip: Test Your Emails!
How Does Your Email Render in Different Email Readers? Quality control tip: make sure to test your outbound marketing emails in a […]
4 Must-Read Gems from Recent Direct Marketing Conferences and Articles
If you’ve been too busy to soak up all of the great content making the rounds at the recent direct marketing conferences […]
Why Wait To Unload?
Making the case for ongoing employee feedback: good, bad or ugly. I’m fortunate in my position as CEO within a privately held […]
Agency Outsourcing Model
THE PROJECT A top New York-based agency (“Agency”) that specializes in creating record-breaking fundraising campaigns for cause-based nonprofits has been a long-time […]
How Do I Decide What to Post on Social Media?
You’re a 21st century communicator. You’re working hard to post on at least one social network, and maybe several of them, every […]
Thank New Donors Properly if You Want That Second Gift
Roger Craver and I were talking recently about the focus on retention in his blog, The Agitator, which led me to kick […]
Three Basic Truths for Any Marketer
I’ve always been one to embrace change. I believe all change is ultimately good, regardless of how it is packaged. I firmly […]