Recently, I had the pleasure of moderating an educational session for the DC chapter of the Association of Fundraising Professionals (AFP DC). The three speakers were Moira Kavanaugh Crosby, President of MKDM, Karen Gallardo, CFRE, Senior Director of Gift Planning & Major Gifts – AARP Foundation, and our own Leah Ibraheem, Senior Digital Services Manager, PS Digital.
The topic of the day was email, specifically, what nonprofit organizations can do to optimize their email cultivation and fundraising programs, including tips and best practices. We had almost 100 attendees, and many, many wonderful and thought-provoking questions.
In case you missed it, here are 11 key takeaways from the educational session:
Thanks again to Karen Gallardo of AARP and to Tycely Williams, AFP DC Chapter President, for generously hosting this session. We were so glad to have the chance to share with this audience, and we’re looking forward to doing it again in the future.
Want to know more? You can download the slides here.