Are you still looking for new ways to improve your 2017 marketing efforts? The United States Postal Service (USPS) has made it easy to try new direct response engagement strategies with their 2017 Promotions and Incentives.
Building on last year’s promotions, the USPS demonstrates the continued relevance of direct mail. It provides more opportunities for nonprofits and commercial organizations to engage with their audience. As our team of Resource experts previously announced, the 2017 USPS direct mail promotions continue to build on technology integration.
Let’s take a look at which promotions you can take advantage of this year to enhance how consumers interact with your mailings:
Small volume commercial mailers and nonprofits can still take advantage of these promotions, but it will make most sense if you already have a program that is currently incorporating these technologies. Below are the key requirements to qualify for:
Each program has a registration period and promotion period. Check out our 2017 USPS Promotions Chart to view the official schedule for each program.
You can also visit usps.com for more details about each promotion; including registration period, promotional period, qualifying mail classes and general requirements.
As postal experts in the industry, PS | PS Digital is here to help you implement the most cost-effective mailing strategies using these promotions. Our Director of Resource and Supplier Relations, Carolyn Angelini, is certified in Mailpiece Design from the USPS and has expertise around how you can maximize the USPS mailing promotions.
If you have questions about how you can leverage these promotions in your organization or would like to discover new opportunities with your mailings, contact us today!