In the beginning there was a website, and the website was good… or was it? Perhaps it could have been better? As Direct Marketers, we all love data. We love pouring over analysis to find new ways to improve our […]
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The most difficult thing to do in an argument is listen to the other side, especially when the disagreement is between discrimination and equality. I don’t particularly want to listen to people on the opposite side of North Carolina’s HB2 […]
Meg Ferguson, CFRE, joins the PS|PS Digital Business Development Team this Spring, and brings strategic expertise to our clients. With more than 15 years of direct marketing, fundraising campaign and production management experience, Meg joins a revamped Business Development Team […]
Check your email inbox at any given time and I’m sure, like most people, you have more emails than you know what to do with. This proves to be a problem in the digital world, and is one of the […]
There was plenty of both ire and irony on display during lunch on the 2nd day of the DC Nonprofit Conference. Charity Navigator (CN) President and CEO Michael Thatcher (just 6 months into his position) delivered his plan for the […]
Your mission, should you choose to accept it: travel to DC, wade through coffee, cocktails, early mornings, late nights, panelists, breakout sessions, networking opportunities, questions, and notes to consume both educational and anecdotal data and bring back a concise, actionable, […]
Our Sr. Resource Manager Darin Marks has received official word that the United States Postal Service has submitted new 2016 postage rates with an effective date of Sunday April 10, 2016. To help you understand what these new rates mean […]
For Immediate Release: PS|PS Digital is pleased to announce the addition of Carolyn Angelini to our leadership team as Director of Resource and Supplier Relations. Reporting directly to Ben Harris our Chief Operating Officer, Carolyn will provide leadership oversight of […]
The United States Postal Service (USPS) is offering 5 unique postage promotions in 2016. As with years past, the USPS promotions are intended to leverage new print and digital technologies to increase mail volume. At first glance the overall savings […]
Email fundraising is more than just improved subject lines and catchy design. Like any other element of fundraising, email requires a strategic plan that stewards constituents from first acquisition through engagement. This strategic plan can be called the Email Lifecycle […]
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