Paper Mail’s Digital Future
The USPS is testing its new Informed Delivery service in two US Mail markets (Northern Virginia & New York, NY). The “consumer […]
For Immediate Release: Leadership expansion at PS|PS Digital
There’s Big News at PS|PS Digital Today! We are pleased to announce the promotion of our Sr. Vice President Ben Harris to […]
In Memoriam of a Mailshop
Markets change, companies close, transitions happen. This is the natural progression of business, but if mailshops weren’t plagued by ineffective leadership, we […]
Data: The fundraising roller coaster’s only safety belt
Describe a roller coaster experience: The anticipation of climbing, the exhilaration of the first fall, and the heart-pounding speed through turns and […]
Legacy of Leadership: Why succession planning is critical in nonprofit development
Passing the leadership baton is not always easy, but not being prepared to pass it is even worse. Yes, we’re talking about […]
From Sneakers to Stamps: how customization can help boost your fall fundraising style
Over the summer, I read a great article in the New York Times about the boom in customized sneakers. Elizabeth Spaulding, a retail partner […]
Taking the anxiety out of testing
Our Production Solutions | PS Digital Team believes in strategies and recommendations backed by best practices and real data. We believe each […]
Diamond in the Rough: What we can learn from the American Cancer Society
Bullshit is a strong word. Although, if the American Cancer Society’s (ACS) plenary session at the DMA Nonprofit Federation Conference were a […]
What the Exigent Increase ruling could mean for postal rates in 2016
Yesterday, the Postal Regulatory Commission (PRC) made a final ruling on the exigent increase that we have been following over the past […]
Neglecting your email audience could mean neglecting dollars
As we approach the year-end giving season and begin to think about budgeting for 2016, it’s important to consider all your communication […]
When Opposites Attract; Integration Wins at the 2015 MAXI Awards
Integration is the process by which messages, themes, requests and information are coordinated and unified around a common goal. Innovative integration is […]
Planned Giving in the Digital Era
It seems counterintuitive to target older Americans using a platform typically reserved for millennials, but Phyllis Freedman of SmartGiving and Adam Swaim […]