Markets change, companies close, transitions happen. This is the natural progression of business, but if mailshops weren’t plagued by ineffective leadership, we likely wouldn’t see so many go bankrupt. I was heartbroken and frustrated to learn that World Marketing – […]
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Describe a roller coaster experience: The anticipation of climbing, the exhilaration of the first fall, and the heart-pounding speed through turns and twists to the finish. That’s a pretty accurate way to describe the fall fundraising experience. From July through […]
Passing the leadership baton is not always easy, but not being prepared to pass it is even worse. Yes, we’re talking about Succession Planning. It’s a challenge that all organizations will face. Take Ralph Lauren recently stepping down as CEO […]
Over the summer, I read a great article in the New York Times about the boom in customized sneakers. Elizabeth Spaulding, a retail partner at consulting firm Bain & Company cited not only the growing demand for customized kicks, but referenced popular […]
Our Production Solutions | PS Digital Team believes in strategies and recommendations backed by best practices and real data. We believe each of our clients has a unique mission and supporter base that require a unique strategy to maximize a […]
Bullshit is a strong word. Although, if the American Cancer Society’s (ACS) plenary session at the DMA Nonprofit Federation Conference were a movie, we would agree: the previews were much better than the feature. Understandably, much has been made of […]
Yesterday, the Postal Regulatory Commission (PRC) made a final ruling on the exigent increase that we have been following over the past 2 years: January 2014 – PRC approved a 4.3% Exigent Increase to cover the losses the USPS incurred […]
As we approach the year-end giving season and begin to think about budgeting for 2016, it’s important to consider all your communication channels. Direct Mail, Social Media pages and your website are all critical communications and fundraising tools, but do […]
Integration is the process by which messages, themes, requests and information are coordinated and unified around a common goal. Innovative integration is taking that process and making it exciting! This year, 68 awards plus 2 Big Winners were presented from […]
It seems counterintuitive to target older Americans using a platform typically reserved for millennials, but Phyllis Freedman of SmartGiving and Adam Swaim of The Human Rights Campaign (HRC) developed an integrated planned giving campaign that produced outstanding results. The duo […]
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