Here’s Part 3 in our leadership lessons series inspired by the recent Bridge to Integrated Marketing and Fundraising Conference. Click here to see Part 1 and here to see Part 2. As we mentioned last time, the amazing keynote speakers […]
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On Friday, August 22, we took the plunge and accepted the ALS Ice Bucket Challenge from our dear friends at Lautman Maska Neill & Company. In turn, we’ve challenged John Mini and Robert Perri of John Mini Consulting, Inc., the […]
Curious about how to send your CFO a budget that will actually be approved? Here’s your cheat sheet to an impressive and accurate production budget. It’s that time of year again—time to start preparing marketing budgets for next year! Production […]
I’m so glad I had the opportunity to attend this year’s 2014 DMFA Package of the Year Awards Celebration held on June 5th at the Yale Club in NYC. As a ‘frequent attendee’ of this event, again I wasn’t disappointed.The […]
As a “lover of mail,” I can see past the “clutter in my mailbox” and find inspiration for innovative direct mail formats and techniques throughout what some people consider junk mail.
Getting that steady or dramatic lift in a campaign’s response rate or average contribution can’t come from just one magic bullet. The Direct Response Marketing industry and specifically those in offline and online fundraising continually search for what is known as […]
Tone and delivery can turn what was meant to be sarcastically funny, into an insult inadvertently. I am so glad I’m old…I mean mature. (To be “AARP-politically-correct”). Being mature allows me to really stop and listen to people and really […]
How Does Your Email Render in Different Email Readers? Quality control tip: make sure to test your outbound marketing emails in a variety of email clients (email readers) as they will look different in each one…without a doubt. Your email […]
If you’ve been too busy to soak up all of the great content making the rounds at the recent direct marketing conferences and in the industry’s blogosphere, don’t worry! Production Solutions (PS) has been rounding up the must-reads for you […]
Making the case for ongoing employee feedback: good, bad or ugly. I’m fortunate in my position as CEO within a privately held direct response company to be in a position that affords me the privilege of being candid and honest […]
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