Thank New Donors Properly if You Want That Second Gift
Roger Craver and I were talking recently about the focus on retention in his blog, The Agitator, which led me to kick […]
Three Basic Truths for Any Marketer
I’ve always been one to embrace change. I believe all change is ultimately good, regardless of how it is packaged. I firmly […]
5 Eye-Catching (and Affordable) Direct Mail Techniques Donors Will Want to Open
*You can also read a version of Cheryl’s commercial direct mail recommendations for nonprofits under the “DM Deconstructed” section in the March […]
I Have Fallen Behind on My Homework
I was on a flight to L.A. last weekend, so I planned ahead and packed a stack of nonprofit and direct marketing […]
29 Game-Changing Insights from the DMA Nonprofit Federation 2014 Washington Conference
Ever wish you could boil a two-day multi-session conference down into a quick-read list of game-changing nuggets you could share with your […]
We Don’t Know What We Don’t Know
We Can All Use an Occasional Refresher about Online Marketing and Fundraising I used to think I knew all there was to […]
E-Newsletters
How a Simple “Facelift” Can Give Your Open Rates a Lift THE PROJECT The Association of Fundraising Professionals, Washington DC Metro […]
Does Quality Copy Still Matter?
If “content is king”…the king is dead. Long live the king! Fred Vallejo and I got to talking recently about the quality […]
DO NOT READ THIS BLOG POST if You Know Everything There Is to Know in Fundraising/Direct Marketing!
Fundraisers and direct marketers need to stay “relevant” to their clients, donors, bosses and boards. Here are a few resources to help […]
Do You Have Ms. Nice and Mr. Nasty Undermining Your Organizational Culture?
Stop Being So Darn Nice…and Show Them the Door Before They Jeopardize Your Brand and Productivity I just got off the phone […]
BEWARE: Hidden Threats Facing Direct Marketers Revealed
It’s Time to Put up Your Dukes and Fight for Cost-Savings, Engaged Donors and Program Success 2014 has started off with a […]
Do’s of Direct Mail Formats 2014
Innovations Interactive Sometimes flat images just don’t tell the whole story. Check out our Innovations library as shared on Slideshare and YouTube. Production […]