I was on a flight to L.A. last weekend, so I planned ahead and packed a stack of nonprofit and direct marketing industry publications that have been piling up on the side of my desk over the past few months. […]
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I was on a flight to L.A. last weekend, so I planned ahead and packed a stack of nonprofit and direct marketing industry publications that have been piling up on the side of my desk over the past few months. […]
Ever wish you could boil a two-day multi-session conference down into a quick-read list of game-changing nuggets you could share with your clients and colleagues without ever leaving your desk? We’ve done it for you! If the snow kept you away, […]
Ten Tips on How to Tap Into the Minds of Your Donors and What to Do About It When You Do Ever wonder what your colleagues are learning about the hearts, minds and habits of today’s donors? Wonder no more. […]
Check out our monthly PS Insider podcast for the latest on new developments in the world of nonprofit direct marketing and fundraising. Current Marketing Podcasts at Blog Talk Radio with PS Insider on BlogTalkRadio Featured This Month: In this episode […]
Direct Marketing Production Management Pioneer Reveals Why He Blogs, but Warns Not to Expect It to Be a “Tell-All” Book Production Interrupted: I named it so, because of my 30-year background in direct response procurement and implementation and the fact […]
Recently, I had the pleasure of moderating an educational session for the DC chapter of the Association of Fundraising Professionals (AFP DC). The three speakers were Moira Kavanaugh Crosby, President of MKDM, Karen Gallardo, CFRE, Senior Director of Gift Planning […]
Professionally Speaking, ”Feed Your Head!” As the CEO of Production Solutions/PSDigital, I continue to work at identifying and cultivating new leadership from within. Of course it’s the best thing for an organization to take those who show that they can […]
How Integrating Direct Mail with E-mail Helped One Non-profit Increase Overall Revenues by 66% THE PROJECT Food & Friends, a Washington, D.C.-based specialized meal delivery charity serving clients with HIV/AIDS, cancer, and other severe illnesses, wanted to take its […]
We Can All Use an Occasional Refresher about Online Marketing and Fundraising I used to think I knew all there was to know about emails. How couldn’t I? After all, I’ve been emailing and reading emails since the days when […]
How a Simple “Facelift” Can Give Your Open Rates a Lift THE PROJECT The Association of Fundraising Professionals, Washington DC Metro Area Chapter (AFP DC), needed a fresh look and strategy for their eNewsletter in order to communicate the […]
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