We hear it all the time – “It’s in the data! Just look at the data for the answer!” But what exactly is data? Where do you get it? Keep reading to learn what data is, how to capture it, […]
Production 101
Before an envelope or flatwork goes to print, it is critical to have a proof as part of the process. Even though there is a cost to proofing, the confidence that the proof matches the client’s expectation for their mailing […]
To serve our client’s needs, Production Solutions (PS) focuses on the impact our client wants to make with their mailing, the intention behind it, and the quantity of the project using our wide network of supplier partner relationships. Let’s learn […]
Once we get the design process right, it is time to print! The key components of a mailing must be determined and communicated upfront between the client and the production partner to be sure the print process goes according to […]
Design. It’s one of the initial stages of any mail campaign. In fact, it’s one of the first steps on the list – share your preliminary art with your production team at PS! Putting a critical eye on preliminary art […]
The work that a Production partner does to add value and transform a client’s direct mail program into reality is incredibly valuable. Understand the different milestones within the Production Lifecycle as a Production expert does! Milestone 1: Pre-Production To begin, […]
Welcome to Production 101! We are excited to share this 12-month blog series that will provide insights and education about all things Production! Our experts are excited to share their knowledge and guide you through a wide array of topics […]
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