Production 101

The role of a mailshop is multifaceted. A mailshop is a company that specializes in preparing direct mail packages for mailing. After all the strategy preparation, the client has supplied data, and PS has managed the printed components, everything finally comes together at the mailshop. Production Solutions’ mailshop partners are production, postal, and logistics experts…

Who doesn’t love to get a good old-fashioned handwritten letter or card in the mail these days?  With the acceleration of technology, we are inundated with emails, 280-character tweets or 60 second TikToks.  Getting a piece of mail that you can touch and feel really stands out.  And the only mail we get any more…

We hear it all the time – “It’s in the data! Just look at the data for the answer!” But what exactly is data? Where do you get it? Keep reading to learn what data is, how to capture it, and how to use it in nonprofit market mailings. What is Data?  According to Merriam-Webster,…

Before an envelope or flatwork goes to print, it is critical to have a proof as part of the process. Even though there is a cost to proofing, the confidence that the proof matches the client’s expectation for their mailing far outweighs the price of having to reprint due to an error. The proofing process…

To serve our client’s needs, Production Solutions (PS) focuses on the impact our client wants to make with their mailing, the intention behind it, and the quantity of the project using our wide network of supplier partner relationships. Let’s learn about the specifics of printing and how PS adds value to your work through our…

Once we get the design process right, it is time to print! The key components of a mailing must be determined and communicated upfront between the client and the production partner to be sure the print process goes according to plan. Learn about four of the major factors that play into finding the best supplier…

Design. It’s one of the initial stages of any mail campaign. In fact, it’s one of the first steps on the list – share your preliminary art with your production team at PS! Putting a critical eye on preliminary art will ensure you don’t run into any surprises down the road. First, a mockup of…

The work that a Production partner does to add value and transform a client’s direct mail program into reality is incredibly valuable. Understand the different milestones within the Production Lifecycle as a Production expert does!  Milestone 1: Pre-Production To begin, like any successful operation, planning, budgeting and scheduling of a direct mail campaign have to…

Welcome to Production 101! We are excited to share this 12-month blog series that will provide insights and education about all things Production!  Our experts are excited to share their knowledge and guide you through a wide array of topics that will give you a total overview of the complex production process.  We will dive…