North Shore Animal League America

The Challenge:

In an effort to maximize their direct response fundraising programs, North Shore Animal League America (NSALA) managed their production internally, like many other nonprofit organizations. With a tight budget and a small team, it became apparent that preserving the already limited staff time that was being spent on production management was critical to move the program forward. Without a strong partner to support their fundraising efforts, the management of NSALA’s production timelines, execution and logistics were negatively impacting their bottom line.

Our Solution:

PS|PS Digital (PS) was engaged to partner with NSALA to help maximize their fundraising budget and create consistency within their production management. PS performed a comprehensive program audit of NSALA’s annual fundraising communications to identify cost-saving strategies, innovative package testing opportunities, and implementing the ease of process that comes with working with the PS team.

The Outcome:

With a thorough understanding of NSALA’s unique needs and goals, PS was able to leverage their industry experience, robust partner network, and production expertise to effectively manage their production needs (and more). So much so, that the first year of the partnership resulted in more than $200,000 in annual savings for NSALA. In all, with the savings NSALA experienced, they were able to test new package formats and plan a more effective annual direct response fundraising program.