Reliability Is Earned One Campaign at a Time
In direct mail, timing is more than an operational detail. It can directly affect cash flow, campaign performance, donor communication, and the […]
Is Your Direct Mail Acquisition Program Built to Scale?
A successful direct mail campaign is worth celebrating. But one strong campaign does not necessarily mean you have a scalable direct mail […]
Michelle’s Mailbox August 2026: What Direct Mail Is Teaching Us This Month
Michelle’s Mailbox is a recurring industry snapshot of real direct mail fundraising packages currently arriving in actual mailboxes, highlighting format testing, premium […]
2027 USPS Promotions and Incentives Guide: Dates, Discounts and Postage Savings
This year, the biggest USPS savings opportunities won’t happen by accident. Organizations that plan early will be in the best position to […]
The People Behind the Mission
The unsung heroes who turn great fundraising ideas into real-world impact. Last week, thousands of nonprofit professionals gathered at the Bridge Conference, […]
Future Ready, By Design: The Courage to Think Differently
Over the past several months, I’ve written about what it means to be Future Ready, By Design. The premise has been relatively […]
Investing in the Next Generation of Fundraising Professionals
Michelle Johnston and Joe Gomez joined fundraising professionals at DMFA to explore the production strategies that help turn creative ideas into successful […]
Production 101 Virtual Seminar Set for August 12
Join us for our complimentary virtual Production 101 seminar on August 12 from 10:00 to 11:30 a.m. ET and build a stronger […]
Michelle’s Mailbox July 2026: What’s Showing Up in Mailboxes Right Now
Michelle’s Mailbox is a recurring industry snapshot of real direct mail fundraising packages currently arriving in actual mailboxes, highlighting format testing, premium […]
Michelle Johnston to Speak at DMFA Direct Response 101 on Direct Mail Production Fundamentals
If you’re looking to strengthen your direct response marketing skills, there’s still time to register for Direct Mail Fundraiser Association (DMFA) Direct […]
July 12, 2026, USPS Postage Rate Changes Are Almost Here: Here’s What They Mean for Your Mail Program
The latest USPS postage rate changes take effect on July 12, 2026. While the published rate increases provide a helpful benchmark, they […]
Understanding USPS Rate-Making Rules and What They Mean for Future Postage Costs
This blog is part of an ongoing postal strategy series exploring the trends, policies, and operational changes shaping the future of direct […]