Michelle’s Mailbox August 2026: What Direct Mail Is Teaching Us This Month
Michelle’s Mailbox is a recurring industry snapshot of real direct mail fundraising packages currently arriving in actual mailboxes, highlighting format testing, premium […]
2027 USPS Promotions and Incentives Guide: Dates, Discounts and Postage Savings
This year, the biggest USPS savings opportunities won’t happen by accident. Organizations that plan early will be in the best position to […]
July 12, 2026, USPS Postage Rate Changes Are Almost Here: Here’s What They Mean for Your Mail Program
The latest USPS postage rate changes take effect on July 12, 2026. While the published rate increases provide a helpful benchmark, they […]
Understanding USPS Rate-Making Rules and What They Mean for Future Postage Costs
This blog is part of an ongoing postal strategy series exploring the trends, policies, and operational changes shaping the future of direct […]
Practical Direct Mail Tips to Navigate Rising Postal Costs and USPS Changes
The postal environment continues to evolve, and organizations that rely on direct mail are facing increasing pressure to balance performance, postage costs, […]
Production Assessments: A Smart Way to Reduce Direct Mail Costs
What happens when you take a fresh, objective look at your direct mail program? For one organization, a structured review of their […]
How to Reduce Direct Mail Costs Without Sacrificing Performance
Reducing direct mail costs is a priority as print, postage, and operational expenses continue to rise. The challenge is doing so without […]
The Hidden Cost Savings Most Direct Mail Programs Miss
Why Direct Mail Cost Reduction Requires More Than Lower Pricing In today’s environment, cost pressure is one of several factors shaping how […]
2026 USPS Mail Growth Incentive Registration Is Now Open
What Is the 2026 USPS Mail Growth Incentive? Registration for the 2026 USPS Mail Growth Incentive is now open, offering mailers the […]
PS Clients Save Over $3.5 Million in 2025 Through USPS Postal Promotions
Maximizing the USPS Postal Promotions and Incentives Program requires more than basic awareness. It takes strategy, precise timing, and deep operational expertise. […]
Let’s Get Direct: 2026 USPS Promotions Power Hour Webinar Set for December 18
Are you leaving money on the table? Many organizations miss out on valuable savings opportunities that can lower postage costs and boost […]
A Sneak Peek of 2026 USPS Promotions and Incentives
Every year, the USPS rolls out a series of postal promotions and incentives that reward creativity, consistency, and innovation in direct mail. […]