2017 Bridge Takeaways for Better Fundraising Results
The 2017 Bridge Conference allowed participants to interact with nonprofit leaders, discussing successful tactics in the direct marketing and fundraising industry.
Neuro-Fundraising: What Are Your Potential Donors Thinking?
Through A/B testing you are often able to determine if one photo elicits a higher response than another photo. But, do you […]
How to Ensure a Smooth and Successful Press Check
Press checks can be tough– long hours, lack of sleep, machine failures, problems and time away from the office. So much so […]
Innovate and Invest to Grow Your List and Community
Smart fundraisers and nonprofit marketers are always looking for effective strategies to grow their organization’s supporter base. Despite our best efforts to engage lapsed donors, the truth is that some amount of list churn is inevitable. Nonprofits need to prioritize list growth to grow and to account for this attrition.
Marketing Automation is Almost Here. Is Your Nonprofit Ready?
You’ve probably heard someone throw around the term Marketing Automation (MA). Most likely you nodded, agreed it’s a game-changer, but truthfully weren’t even sure what it was. If you went so far as to Google it, then most likely you really got confused. Frankly, MA isn’t the easiest thing to define. This is because it is both an entire form of communication, as well as a platform for different channels of communication.
Spring Fever and #17NTC
If you’re a nonprofit tech nerd like me, you spent the first spring weekend in March, not enjoying the glorious cherry blossoms that DC is famous for, but in a Woodley Park hotel at the 2017 Nonprofit Technology Conference hosted by NTEN, sharing and learning the latest in digital marketing and technology strategies from the best practitioners from across the US and Canada, all 2300 of them!
What It Takes to Be a Great Mentor
There is a great deal of personal satisfaction that comes from watching someone you care about reach their full potential. But, mentoring goes far beyond that.Throughout my career, I have been fortunate enough to mentor employees and industry colleagues with varying experience levels and have benefited from mentors who are exceedingly smart and generous people. My mentors took risks and provided me with valuable guidance to develop professionally and navigate my career path.
Top 3 Takeaways from DMAW’s Innovative Formats Integrated Techniques Seminar
Several members of the PS|PS Digital team attended the DMAW’s Innovative Formats Integrated Techniques (IFIT) Seminar on March 7th to join presentations on a variety of topics ranging from static clings, magnets, tokens and variable data match mailings to telemarketing efforts and augmented reality. With many of our supplier partners presenting their formats, based on innovative technique and format, cost-effective production and measured success amongst donors or customers, we’re here to share with you our top 3 takeaways from the day.
Maximize Your Budget with the PS|PS Digital Calendar Gang
Calendar campaigns are a mainstay in the annual mailing rotations of many nonprofit organizations. Although they have proven to be a typically […]
3 Things Nonprofits Can Learn from Political Fundraising
Angela Struebing – President of CDR Fundraising Group – wrote an insightful blog for The Huffington Post earlier this year comparing nonprofit […]
Top 5 Bridge 2016 Takeaways
Love what you do? Did Bridge give you more ideas on how to CRUSH how you do it? With more than 15 […]
5 Tips for Better Email
Check your email inbox at any given time and I’m sure, like most people, you have more emails than you know what […]