As seen in this month’s issue of DMAW’s Marketing Advents magazine: As the year comes to a close and you reflect on the experiences you’ve had, ask yourself or others in your organization this question: Are we better off heading […]
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As seen in this month’s issue of DMAW’s Marketing Advents magazine: As the year comes to a close and you reflect on the experiences you’ve had, ask yourself or others in your organization this question: Are we better off heading […]
As we discovered in this year’s The State of Employment for Nonprofit Organizations survey, budget cuts are still of major concern across the industry. Some of the earliest positions to be cut are in the area of Human Resources. Our […]
Between the pressure to raise the fundraising game and the impact of budget cuts, organizations are forced to prove the value of their internal teams to the bottom line. As a former employee of a large nonprofit, I recall with […]
Ever been in this situation? It’s the day before a major conference and you’re so excited to see that incredible keynote speaker that’s been advertised for months. You are positive that each life-changing word will bring you one step closer […]
Curious about how to send your CFO a budget that will actually be approved? Here’s your cheat sheet to an impressive and accurate production budget. It’s that time of year again—time to start preparing marketing budgets for next year! Production […]
We all know that things change. And in the case of direct response art and copy, things can change multiple times. Think that creative was final? Think again. You may find yourself in the middle of email production making unforeseen […]
On Friday, August 22, we took the plunge and accepted the ALS Ice Bucket Challenge from our dear friends at Lautman Maska Neill & Company. In turn, we’ve challenged John Mini and Robert Perri of John Mini Consulting, Inc., the […]
Here’s Part 3 in our leadership lessons series inspired by the recent Bridge to Integrated Marketing and Fundraising Conference. Click here to see Part 1 and here to see Part 2. As we mentioned last time, the amazing keynote speakers […]
Here’s Part 2 in our leadership lessons series inspired by the recent Bridge to Integrated Marketing and Fundraising Conference. To see Part 1, click here. As we mentioned last time, the amazing keynote speakers at Bridge this year shed some […]
The Annual Bridge to Integrated Marketing and Fundraising Conference (Bridge Conference) is always a great experience – full of informative sessions, enthusiastic colleagues, and inspiring speakers. This year’s keynote speakers shared some critically important knowledge and vital lessons with attendees. […]
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