The United States Postal Service (USPS) is offering 5 unique postage promotions in 2016. As with years past, the USPS promotions are intended to leverage new print and digital technologies to increase mail volume. At first glance the overall savings […]
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Email fundraising is more than just improved subject lines and catchy design. Like any other element of fundraising, email requires a strategic plan that stewards constituents from first acquisition through engagement. This strategic plan can be called the Email Lifecycle […]
There is no denying that calendars continue to do their work as an important annual mailing for many charities and organizations. Sometimes referred to as an anchor or pillar mailing, a calendar appeal or acquisition mailing is one that is […]
On January 12, Megan Brennan, Postmaster General, announced that the Postal Service was reviewing the rollback of the Exigent Surcharge; which should take effect the first week of April. The Exigent Surcharge was originally implemented in January 2014 and was […]
We’re just 7 days away from the 4th Annual #GivingTuesday (December 1, 2015) and some surprising new results have emerged from the John Templeton Foundation and the Templeton Giving Survey. Released last week, the survey reveals that though #GivingTuesday has […]
The USPS is testing its new Informed Delivery service in two US Mail markets (Northern Virginia & New York, NY). The “consumer facing service that enhances hard copy mail delivery” has been called “paper mail’s digital future.” We sat down […]
There’s Big News at PS|PS Digital Today! We are pleased to announce the promotion of our Sr. Vice President Ben Harris to the position of Chief Operating Officer! Ben has a long and broad history of cross functional responsibilities at […]
Markets change, companies close, transitions happen. This is the natural progression of business, but if mailshops weren’t plagued by ineffective leadership, we likely wouldn’t see so many go bankrupt. I was heartbroken and frustrated to learn that World Marketing – […]
Describe a roller coaster experience: The anticipation of climbing, the exhilaration of the first fall, and the heart-pounding speed through turns and twists to the finish. That’s a pretty accurate way to describe the fall fundraising experience. From July through […]
Passing the leadership baton is not always easy, but not being prepared to pass it is even worse. Yes, we’re talking about Succession Planning. It’s a challenge that all organizations will face. Take Ralph Lauren recently stepping down as CEO […]
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