5 Key Strategies for Successful Year-End Fundraising
There’s no doubt about it, year-end planning is critical. Research from Blackbaud, the leading nonprofit software company, shows that one third of […]
April Podcast – 5 Must-Reads for Direct Marketing Pros
Check out our monthly PS Insider podcast for the latest on new developments in the world of nonprofit direct marketing and fundraising. […]
Production Solutions Takeaways – Segmentation Session 2014
How Should We Segment Our Files In 2014 and Beyond? Segmentation Session 2014 Washington Nonprofit Conference from ProductionSolutions Picture Imprint Indicia from […]
Bigger Isn’t Always Better
Ever been in this situation? It’s the day before a major conference and you’re so excited to see that incredible keynote speaker […]
Leadership Lessons from This Year’s Bridge Conference – Part 3
Here’s Part 3 in our leadership lessons series inspired by the recent Bridge to Integrated Marketing and Fundraising Conference. Click here to […]
Watch Us Do the ALS Ice Bucket Challenge!
On Friday, August 22, we took the plunge and accepted the ALS Ice Bucket Challenge from our dear friends at Lautman Maska […]
3 Ways to Thrill Your CFO
Curious about how to send your CFO a budget that will actually be approved? Here’s your cheat sheet to an impressive and […]
Direct Response is Alive and Well at the 2014 DMFA Package of the Year Awards!
I’m so glad I had the opportunity to attend this year’s 2014 DMFA Package of the Year Awards Celebration held on June […]
Unusual Communications That Get Uncommon Results
As a “lover of mail,” I can see past the “clutter in my mailbox” and find inspiration for innovative direct mail formats and techniques throughout what some people consider junk mail.
The Direct Response Vortex…Mother of the Big Idea!
Getting that steady or dramatic lift in a campaign’s response rate or average contribution can’t come from just one magic bullet. The Direct […]
It’s In the Way That You Say It
Tone and delivery can turn what was meant to be sarcastically funny, into an insult inadvertently. I am so glad I’m old…I […]
Q.C. Tip: Test Your Emails!
How Does Your Email Render in Different Email Readers? Quality control tip: make sure to test your outbound marketing emails in a […]