4 Must-Read Gems from Recent Direct Marketing Conferences and Articles
If you’ve been too busy to soak up all of the great content making the rounds at the recent direct marketing conferences […]
Why Wait To Unload?
Making the case for ongoing employee feedback: good, bad or ugly. I’m fortunate in my position as CEO within a privately held […]
Agency Outsourcing Model
THE PROJECT A top New York-based agency (“Agency”) that specializes in creating record-breaking fundraising campaigns for cause-based nonprofits has been a long-time […]
How Do I Decide What to Post on Social Media?
You’re a 21st century communicator. You’re working hard to post on at least one social network, and maybe several of them, every […]
Thank New Donors Properly if You Want That Second Gift
Roger Craver and I were talking recently about the focus on retention in his blog, The Agitator, which led me to kick […]
Three Basic Truths for Any Marketer
I’ve always been one to embrace change. I believe all change is ultimately good, regardless of how it is packaged. I firmly […]
5 Eye-Catching (and Affordable) Direct Mail Techniques Donors Will Want to Open
*You can also read a version of Cheryl’s commercial direct mail recommendations for nonprofits under the “DM Deconstructed” section in the March […]
I Have Fallen Behind on My Homework
I was on a flight to L.A. last weekend, so I planned ahead and packed a stack of nonprofit and direct marketing […]
29 Game-Changing Insights from the DMA Nonprofit Federation 2014 Washington Conference
Ever wish you could boil a two-day multi-session conference down into a quick-read list of game-changing nuggets you could share with your […]
We Don’t Know What We Don’t Know
We Can All Use an Occasional Refresher about Online Marketing and Fundraising I used to think I knew all there was to […]
E-Newsletters
How a Simple “Facelift” Can Give Your Open Rates a Lift THE PROJECT The Association of Fundraising Professionals, Washington DC Metro […]
Does Quality Copy Still Matter?
If “content is king”…the king is dead. Long live the king! Fred Vallejo and I got to talking recently about the quality […]