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  • Home
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      Learn More

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      Learn More

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      Learn More

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      Learn More

    • Comprehensive Supplier Network
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    • Trend Monitoring
  • Blog
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    • Production 101
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Production 101

VDP & Connecting to the Donor's Values
Production 101
VDP & Connecting to the Donor’s Values

Variable Data Printing (VDP) is a form of digital printing that allows text, images, graphics, etc., for each donor’s mail piece, to be completely personalized for them. This personalization is all powered by data. For example, you can print a full program of brochures with the same basic layout (size, paper, […]

by Kathrine Gouldin

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Respect for Our Common Humanity
Insights  ·  Production 101
Envelope Fundamentals – Learning the Basics!

PS sat down with Michele Rosenberger, Senior Sourcing Manager, to get the low-down on envelopes and all that you need to know about them for a successful campaign. Check out this quick but informative Q&A with Michele, a Resource/Production Expert: […]

by Kathrine Gouldin

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Does Direct Mail Have You Seeing
Production 101
Does Direct Mail Have You Seeing…Pink?

We’ve all been there. You’ve spent days, nights, weekends perfecting your direct mail package. Tweaked your copy, agonized over your asks, selected the perfect pictures. Then the day arrives, your samples are here! You tear open your package, so excited to […]

by Kathrine Gouldin

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Paper Choices: How We Know What Type of Paper to Use!
Production 101
Paper Choices: How We Know What Type of Paper to Use! 

There are many things to consider when choosing paper. What is the intended use? Will the recipient need to write on the paper to return it to the sender? Do we need a special color for the paper?  First and foremost, I like […]

by Kathrine Gouldin

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Production 201: Data Security
Insights  ·  Production 101
Production 201: Data Security

In today’s digitally diversified data environment, coupled with our complex world, security can appear to be a large endeavor to build and integrate into an organization. Our world is filled with words like “cloud technology”, “Firewall” and “Ransomware” and organizations […]

by Kathrine Gouldin

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Last Stage of the Production Process: Post-Production!
Production 101
Last Stage of the Production Process: Post-Production!

Here at Production Solutions, the process for billing a client’s project is completely customized. Our main difference on the market in the post-production realm is that we tailor and adjust to all your needs.   All Account Manager have five to […]

by Kathrine Gouldin

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The Postal Logistics of Mail Tracking
Insights  ·  Production 101
The Postal Logistics of Mail Tracking

The greatest advantage of mail tracking: being in the know! You can do so much with inbound reply and outbound mail tracking, leveraging this technology is extremely valuable and gives you many advantages! Mail tracking is a quality control measure […]

by Kathrine Gouldin

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Navigating the USPS with the help of PS!
Production 101
Navigating the USPS with the help of PS!

We love Direct Mail! Even in today’s digital revolution, it is still one of the most cost-effective and reliable ways to reach donors and create fundraising campaigns. After all the time spent perfecting the right mailpiece, building the best list, […]

by Kathrine Gouldin

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The Role of a Mailshop!
Production 101
The Role of a Mailshop!

The role of a mailshop is multifaceted. A mailshop is a company that specializes in preparing direct mail packages for mailing. After all the strategy preparation, the client has supplied data, and PS has managed the printed components, everything finally […]

by Kathrine Gouldin

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Let's Get Personal
Production 101
Let’s Get Personal!

Who doesn’t love to get a good old-fashioned handwritten letter or card in the mail these days? With the acceleration of technology, we are inundated with emails, 280-character tweets or 60 second TikToks. Getting a piece of mail that you […]

by Kathrine Gouldin

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