Meg Ferguson, CFRE
Meg brings more than 15 years of direct marketing, fundraising campaign and production management experience to the Production Solutions team. As a Certified Fundraising Executive (CFRE), Meg has a strong track record in strategic creation and implementation of direct marketing campaigns for a variety of nonprofit organizations and sectors. She has managed creative strategy, copy, design, list and data selection/optimization processes, and utilizes campaign results to execute a variety of different testing strategies. Her experience working directly with clients, and her CFRE accreditation enable Meg to understand a broader scope of philanthropic fundraising, including relationship building, ethics, accountability and long-term sustainability. Prior to joining the nonprofit fundraising industry, Meg oversaw sales promotion and marketing for Nordstrom. She made the transition led by her desire to work with clients’ strategic planning and fundraising for critical causes. Meg is an educator, industry leader, speaker, active member of the ANA (formerly DMA), AFP, TNPA, and current Board Member for the DMAW.