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Postal Updates

04.02.20

COVID-19 – USPS Operations Update

As we continue to navigate through the COVID-19 outbreak, here is the latest information regarding USPS operations for you to know as of Thursday, September 3rd, 2020. The Postal Service™ will temporarily suspend international mail acceptance for certain destinations due to service impacts related to the COVID-19 pandemic. Effective September 4, 2020, the Postal Service…

03.20.20

2020 Decennial Census: What You Need to Know! 

The 2020 Decennial Census, conducted by the federal government and mandated by our constitution is landing in our mailboxes this week! The Census is critical as it helps determine how many seats our states get in congress, shapes what federal funding looks like in your local community for schools, fire departments, infrastructure programs and so…

02.25.20

Informed Delivery is Changing for 2020! Are you ready?

The USPS is typically slow to change, but Informed Delivery waits for no one! With little fanfare, the Terms and Conditions for Interactive Informed Delivery campaigns were updated this past January. These changes go into effect IMMEDIATELY, and all marketers must agree to them in order to submit a campaign. While the changes aren’t groundbreaking…

01.14.20

Leveraging Direct Mail Personalization Techniques For Your Program

The Association of National Advertisers announced “personalization” as the 2019 marketing word of the year.  In this age of continuous connection, donors are being subconsciously groomed by the “Amazon Effect” to expect 24-7, seamless,  predictive interactions with companies and nonprofits alike. Having a thoughtful, well-mapped out donor journey that includes personalization has quickly become a…

01.10.20

PRC Issues New Proposal in the Ten Year Rate Review

The Postal Regulatory Commission (PRC) recently issued a new proposal as a part of their Ten Year Rate Review. We have kept our finger on the pulse of this important developing story since the initial release of their recommendations. These changes will impact the budgets of NPOs across the United States, so we all need…

01.05.20

2020 USPS Promotions Are Back!

Exciting news! The United States Postal Service (USPS) will continue its special offers and incentives program for nonprofit mailers in 2020. These promotions are a terrific way to experiment, save money and perhaps drive higher response rates for your mail program. Drumroll, please… Below are the USPS Promotions for 2020! Tactile, Sensory and Interactive Mailpiece…

12.05.19

2020 Postage Rate Change Highlights!

The USPS announced rate adjustments on October 9th that will go into effect on Sunday, January 26, 2020. These rates were approved last week by the Postal Regulatory Commission (PRC). Proposals for Market Dominant Products are changing which impacts USPS Marketing Mail (a high percentage of Nonprofit mail is in this category), Periodicals along with…

07.19.19

Now Is the Time to Try Informed Delivery!

Exciting news! The United States Postal Service (USPS) has a promotion set to go live this fall for any mailing that runs alongside an Informed Delivery campaign. We strongly recommend that our clients take advantage of this promotion! If you haven’t yet tested this innovative, free offering from the USPS, now is the time to…

06.03.19

USPS Announcement – No Changes to Marketing Mail and Flat Requirements

PS is pleased to share the great news that the USPS will maintain existing marketing mail letter and flat requirements! This past summer we shared that the USPS had issued an Advanced Federal Register Notice letting the mailing industry know they potentially wanted to change the content standards for marketing mail. This ruling that would…

02.22.19

Up Next From USPS: Informed Address

In the last few years, the United States Postal Service (USPS) has put an emphasis on enhancing both the mailer and customer experience by evolving the marketing efforts in a digital world. In addition to the launch of Informed Delivery in 2017, which has seen great success (as in over 15 million users and counting),…