PS News Hub

Submitted by Geoff Peters, General Counsel, American Charities for Reasonable Fundraising Regulation Often in this space we spend time discussing federal initiatives that might limit the abilities of charities to do their work effectively. But much of regulation is at the state level, and it doesn’t always directly involve fundraising. [...]
Thu, Sep 04, 2014
Source TheDMAW
Recently, I read an article by Dave Lewis of PROLIST about the USPS Move Update instituting an important change. Mailing lists have been required to be kept up-to-date but the USPS tolerated a 30% error rate. Effect October 2014, that tolerance rate is being dropped to .08%! If a mailer [...]
Thu, Sep 04, 2014
Source TheDMAW
Woman using laptop at desk
by Jennifer Newell, Digital Services Manager, PS Digital We all know that things change. And in the case of direct response art and copy, things can change multiple times. Think that creative was final? Think again. You may find yourself in the middle of email production making unforeseen changes to art, copy and [...]
Wed, Sep 03, 2014
Source The Right Hook
the buffalo stamp
by Cheryl Keedy, Senior Strategist, Direct Response & Marketing Formats The May/June Fundraising Success column by Willis Turner entitled “6 Ways to Motivate Donors” relates physics and the law of motion to fundraising and how to ‘put your donor in motion, emotionally and physically…enough to make a gift”. His first two [...]
Thu, Aug 21, 2014
Source PS News
KeepCalm-Post-Office - small
by Darin Marks, Director of Resource, Production Solutions In April, the Postal Service submitted a motion to the Postal Regulatory Commission (PRC) requesting the exigent increase become a permanent pricing adjustment. The PRC has since denied that motion, thus the exigent increase will continue to be a temporary surcharge until the [...]
Thu, Aug 21, 2014
Source PS News
Steve Nardizzi, Wounded Warrior Project - Opening General Session Keynote
by Leah Ibraheem, Senior Digital Services Manager, PS Digital Here’s Part 3 in our leadership lessons series inspired by the recent Bridge to Integrated Marketing and Fundraising Conference. Click here to see Part 1 and here to see Part 2. As we mentioned last time, the amazing keynote speakers at Bridge this [...]
Wed, Aug 20, 2014
Source The Right Hook
Dr. Janet Lapp, psychologist, author and consultant for workplace transformation
by Leah Ibraheem, Senior Digital Services Manager, PS Digital Here’s Part 2 in our leadership lessons series inspired by the recent Bridge to Integrated Marketing and Fundraising Conference. To see Part 1, click here. As we mentioned last time, the amazing keynote speakers at Bridge this year shed some light on a [...]
Thu, Aug 07, 2014
Source The Right Hook
Submitted by Darin Marks, Resource Director, Production Solutions This year, the mailing industry had to bare an outrageous postage increase of close to 6%; which consisted of a 1.7% CPI increase and a 4.3% exigent surcharge. Fortunately for the industry, the USPS must follow strict regulations when filing for rate [...]
Wed, Aug 06, 2014
Source TheDMAW
KeepCalm-Post-Office - small
by Darin Marks, Director of Resource, Production Solutions The United States Postal Service (USPS) has recently sent a survey to particular mail owners to obtain their feedback on how they would prefer the next price change to occur. As you may know, the PRC decision defined the exigent increase as a [...]
Fri, Aug 01, 2014
Source PS News

Production Interrupted Blog

George Lizama BlogProduction Interrupted is the weekly direct marketing perspectives blog by Production Solution’s founder and CEO, George Lizama. Irreverent, acerbic, witty and worth their weight in gold, the insights and reflections of this direct marketing pioneer are not to be missed. Part perspective, part advice and part highly relevant rant, Production Interrupted is a direct marketer must read.

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