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That's what everyone who attended DMAW's engaging breakfast seminar: Building Fiercely Loyal Donors learned from Marti Campbell, President and Relationship Building/Leadership Expert at Prize Inside and Kathy Swayze, CFRE, President & Creative Director at Impact Communications. You learned in DM 101 that loyal donors are your best donors. They're also [...]
Mon, Oct 20, 2014
Source TheDMAW
by Brenna Holmes Digital-based media is the fastest growing medium – just think of all the screens we interact with each day! And if your organization isn't proactively weaving its many facets (it's soooo much more than email…) into your marketing and fundraising mix, you are missing the boat – [...]
Tue, Oct 14, 2014
Source TheDMAW
Get prepared for #GivingTuesday with these top tips from PS Digital.
Are you prepared for #GivingTuesday? Having trouble figuring out where to start? PS Digital has got you covered! We've put together a handy list of definite do's that you can use to take advantage of one of the biggest giving days of the year. [...]
Mon, Oct 06, 2014
Source PS News
by Elise Buck What's so special about October 15th? Some very important people were born on that day and it also happens to be when the DMAW is ripping the roof off of its annual Member Appreciation Happy Hour. But getting back to those important people for a [...]
Thu, Oct 02, 2014
Source TheDMAW
Keep Calm Prepare for Change
Oct. 1, 2014 — The Governors of the U.S. Postal Service have decided not to seek a price change for mail and shipping products and services in January in part because of the uncertainty regarding the exigent price increase. This means that the current pricing of postal products and services [...]
Wed, Oct 01, 2014
Source PS News
Woman using laptop at desk
by Jennifer Newell, Digital Services Manager, PS Digital We all know that things change. And in the case of direct response art and copy, things can change multiple times. Think that creative was final? Think again. You may find yourself in the middle of email production making unforeseen changes to art, copy [...]
Wed, Sep 03, 2014
Source The Right Hook
the buffalo stamp
by Cheryl Keedy, Senior Strategist, Direct Response & Marketing Formats The May/June Fundraising Success column by Willis Turner entitled “6 Ways to Motivate Donors” relates physics and the law of motion to fundraising and how to ‘put your donor in motion, emotionally and physically…enough to make a gift”. His first two [...]
Thu, Aug 21, 2014
Source PS News
Steve Nardizzi, Wounded Warrior Project - Opening General Session Keynote
by Leah Ibraheem, Senior Digital Services Manager, PS Digital Here's Part 3 in our leadership lessons series inspired by the recent Bridge to Integrated Marketing and Fundraising Conference. Click here to see Part 1 and here to see Part 2. As we mentioned last time, the amazing keynote speakers at Bridge this [...]
Wed, Aug 20, 2014
Source The Right Hook
Dr. Janet Lapp, psychologist, author and consultant for workplace transformation
by Leah Ibraheem, Senior Digital Services Manager, PS Digital Here's Part 2 in our leadership lessons series inspired by the recent Bridge to Integrated Marketing and Fundraising Conference. To see Part 1, click here. As we mentioned last time, the amazing keynote speakers at Bridge this year shed some light on a [...]
Thu, Aug 07, 2014
Source The Right Hook

Production Interrupted Blog

George Lizama BlogProduction Interrupted is the weekly direct marketing perspectives blog by Production Solution’s founder and CEO, George Lizama. Irreverent, acerbic, witty and worth their weight in gold, the insights and reflections of this direct marketing pioneer are not to be missed. Part perspective, part advice and part highly relevant rant, Production Interrupted is a direct marketer must read.

The Right Hook Blog

Greg Albright BlogCheck out this weekly blog by Greg Albright that showcases the best integrated marketing practices of rising and already-shining industry professionals, as well as great advice about enjoying a rewarding career by putting volunteerism front and center.

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