Informed Delivery has been around long enough to have gained a solid following of people that absolutely swear by it Even better, this autumn the USPS will be running their annual postal promotion so...
We’ve all been there You’ve spent days, nights, weekends perfecting your direct mail package Tweaked your copy, agonized over your asks, selected the perfect pictures Then the day arrives, your...
This summer, the USPS will again offer their Mobile Shopping promotion in an effort to encourage everyone to continue to invest in technologies to bridge the gap between their digital programs and...
There are many things to consider when choosing paper What is the intended use Will the recipient need to write on the paper to return it to the sender Do we need a special color for the paper ...
There is no getting around it – in direct mail we use a LOT of paper! The good news is paper is a renewable resource, and there are many options to ensure your organization’s values on...
EVP! EVP! EVP! The Earned Value Promotion (EVP) has a reputation of the least understood USPS mailing promo of the year If you read the USPS’ fine print about the promo, it talks about...
