Industry Events
Driving the “Why” at the 2019 ANA Chicago Nonprofit Conference
Two weeks ago, hundreds of marketing and fundraising professionals joined together in Chicago to share ideas, and get inspired. The festive location in the middle of the Windy City, set the stage for this perfectly sized and easy to navigate conference where great connections amongst industry leaders and colleagues were made. So, what was the…
PS Recognized for USPS Next Generation Campaign Award!
We’re thrilled to announce that the PS team earned “Grand Champion Honorable Mention” placement from the USPS’s Next Generation Campaign Awards for an Informed Delivery campaign we executed on behalf of Heifer International. This prestigious award recognizes innovative, engaging interactive mail campaigns. Heifer International’s “Fill the Hive. Feed the Child” campaign exemplified this kind of…
Coast to Coast Growth Mindset
At PS (Production Solutions) we are always looking for ways to sharpen the tools in our toolbox in the age of acceleration, and that means keeping abreast of industry trends while also staying on top of the fundamentals. In that spirit, members of the team were on both coasts last week as they took part…
Why Investing in Yourself Leads to Organizational Success
Famous investor Warren Buffett said it best: “The most important investment you can make is in yourself.” There comes a point in a person’s career when they think, “what’s next?” Whether it’s because you feel unchallenged or you feel out of balance with the tasks of your role always taking priority over your growth and…
Exciting New Partnership with The Nonprofit Alliance (TNPA)
I have written about this many times before in our PS Insider newsletter over the past 18 months, regarding the Age of Acceleration that we are living and working in. Most recently, I read that the Age of Artificial Intelligence will be peaking in 2025. I have been trying to imagine the rate of change,…
The 2018 Chicago Nonprofit Conference is Here
It’s hard to believe the end of August is upon us. School has started for many, stores are already promoting their Halloween swag, and my Instagram feed is filled with people counting down until “Fall Y’all”…but we aren’t done with summer yet! On the heels of the 2018 Bridge Conference, the team here at Production…
Are You Ready For Bridge 2018?
The 13th annual Bridge Conference, taking place from July 31st to August 2nd at National Harbor, is quickly approaching! At the perfect time of year due to fall fundraising, it is time to make sure your nonprofit organization has an impeccable plan in place with the proper cadence and content in messaging. At Bridge, you…
Key Takeaways from DMAW’s Digital Day
We’re back! And with even more digital tools in our toolbox. Production Solutions (PS) team members were excited to take part in another well attended DMAW event, the Digital Day Forum on June 7 in Washington, DC. Held at the District Architecture Center, the single day event covered tech trends, digital discovery and how organizations…
2017 Bridge Takeaways for Better Fundraising Results
The 2017 Bridge Conference allowed participants to interact with nonprofit leaders, discussing successful tactics in the direct marketing and fundraising industry.
Neuro-Fundraising: What Are Your Potential Donors Thinking?
Through A/B testing you are often able to determine if one photo elicits a higher response than another photo. But, do you know why? And can you afford to do “live testing” of 12 photos? With 95% of our purchase decision making taking place in the subconscious, neuro-fundraising helps answer these types of questions. One…