On Friday, August 22, we took the plunge and accepted the ALS Ice Bucket Challenge from our dear friends at Lautman Maska Neill & Company In turn, we’ve challenged John Mini and Robert...
Curious about how to send your CFO a budget that will actually be approved Here’s your cheat sheet to an impressive and accurate production budget It’s that time of year again—time to start...
PS makes an educated prediction In 2014, the mailing industry had to bear an outstanding postage increase of close to 6%; which consisted of a 17% CPI increase and a 43% exigent surcharge Fortunately...
I’m so glad I had the opportunity to attend this year’s 2014 DMFA Package of the Year Awards Celebration held on June 5th at the Yale Club in NYC As a ‘frequent attendee’ of this event,...
As a “lover of mail,” I can see past the “clutter in my mailbox” and find inspiration for innovative direct mail formats and techniques throughout what some people consider junk...
Getting that steady or dramatic lift in a campaign’s response rate or average contribution can’t come from just one magic bullet The Direct Response Marketing industry and specifically...
