Roger Craver and I were talking recently about the focus on retention in his blog, The Agitator, which led me to kick this idea around with my own team here at Production Solutions We wondered how...
I’ve always been one to embrace change I believe all change is ultimately good, regardless of how it is packaged I firmly believe we grow as professionals…as people…when we look at change as an...
You can also read a version of Cheryl’s commercial direct mail recommendations for nonprofits under the “DM Deconstructed” section in the March 2014 issue of Fundraising Success magazine “A...
I was on a flight to LA last weekend, so I planned ahead and packed a stack of nonprofit and direct marketing industry publications that have been piling up on the side of my desk over the past few...
Ever wish you could boil a two-day multi-session conference down into a quick-read list of game-changing nuggets you could share with your clients and colleagues without ever leaving your...
We Can All Use an Occasional Refresher about Online Marketing and Fundraising I used to think I knew all there was to know about emails How couldn’t I After all, I’ve been emailing and...
