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Newsroom  ·  Insights  ·  Industry Events
29 Game-Changing Insights from the DMA Nonprofit Federation 2014 Washington Conference

Ever wish you could boil a two-day multi-session conference down into a quick-read list of game-changing nuggets you could share with your clients and colleagues without ever leaving your...

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Newsroom
We Don’t Know What We Don’t Know

We Can All Use an Occasional Refresher about Online Marketing and Fundraising I used to think I knew all there was to know about emails  How couldn’t I  After all, I’ve been emailing and...

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Newsroom
E-Newsletters

How a Simple “Facelift” Can Give Your Open Rates a Lift   THE PROJECT The Association of Fundraising Professionals, Washington DC Metro Area Chapter (AFP DC), needed a fresh look and...

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Newsroom
Does Quality Copy Still Matter?

If “content is king”…the king is dead Long live the king! Fred Vallejo and I got to talking recently about the quality of direct mail nowadays  Gone are the days where a letter...

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Newsroom
DO NOT READ THIS BLOG POST if You Know Everything There Is to Know in Fundraising/Direct Marketing!

Fundraisers and direct marketers need to stay “relevant” to their clients, donors, bosses and boards  Here are a few resources to help you stay ahead of the curve You might be one of the most...

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Newsroom
Do You Have Ms. Nice and Mr. Nasty Undermining Your Organizational Culture?

Stop Being So Darn Nice…and Show Them the Door Before They Jeopardize Your Brand and Productivity I just got off the phone with a friend who broke up with her boyfriend two months ago Most shocking...

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