We all want to make the link from donations to mailings simpler, right?! Well, we are in luck! As multi-channel marketing gets more and more commonplace, the United States Postal Service wants to encourage mailers to make the connections between […]
Insights
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We all love direct mail because of its effectiveness as a tool for nonprofit organizations to acquire and retain relationships with advocates and donors. At PS our vision is a world more inspired to give, which is why we’ve spent […]
In case you missed it: PS Business Development Director and subject matter expert, Meredith Piemme, speak to how, together, we can use compassion to problem solve in our current climate. Taking empathy a step further, let’s use teamwork to […]
Wondering where our industry stands in the midst of postal reform, paper shortages, overseas imports, and more? Take a dive into our first Resource Report, where we bring our insight into the latest trends and updates affecting the market. Postal […]
Though we can’t predict whether it’s a permanent or temporary shift, our industry is undergoing a fundamental shift, and this is our current reality. We need to be prepared for it to likely be so for at least the next […]
The labor market is in a state of recalibration which has been forecasted for many years and has accelerated at an unprecedented scale due to pandemic-driven market, government, and cultural forces. The reasons “why?” are myriad, but let’s focus on […]
The best way to predict the future is to predict the one you want. Check out our take on current trends and how you can adapt to them. Is First Class Mail Still the Best Fit for You? In […]
2021 was a banner year for many Informed Delivery enthusiasts! Starting from humble beginnings in 2014, the program had its most explosive year yet in 2021, and 2022 looks to grow exponentially again. If you are currently a subscriber, I […]
From toilet paper to pasta, supply chain challenges have been one of the most unpredictable and significant effects the pandemic has had on our lives. The direct mail industry has felt the impact of the paper market shortage, which has […]
2022 is the year of the Tiger in the Chinese Zodiac and the Postal Service is certainly letting out a Roar with the enticing Mailing Promotions they’ve lined up for mailers. This will be the biggest year yet in terms […]
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