The Trend Report: Q1 2022
The best way to predict the future is to predict the one you want. Check out our take on current trends and […]
Informed Delivery: 2021 Year in Review and Looking Ahead into 2022
2021 was a banner year for many Informed Delivery enthusiasts! Starting from humble beginnings in 2014, the program had its most explosive […]
Have You Considered These Component Alternatives?
From toilet paper to pasta, supply chain challenges have been one of the most unpredictable and significant effects the pandemic has had […]
USPS Promos: Explore How to Maximize your Savings!
2022 is the year of the Tiger in the Chinese Zodiac and the Postal Service is certainly letting out a Roar with […]
Leading with EveryAction: An Expert Interview Series Webinar Recap
To kick off the new year, on January 14th and 21st, Every Action hosted a webinar with experts on the topic of […]
Challenging Times Call for Resiliency (and Celebration!)
Over the past 2 years we have been faced with challenges and situations we never saw coming and truly never even thought […]
EVP (Earned Value Promotion) = EASY MONEY!
Do you include a Business Reply Envelope (BRE) or Courtesy Reply Envelope (CRE) with an intelligent mail barcode (IMb) in your direct […]
Add Visibility to your Response Donations with Reply Mail Tracking!
In the world of non-profit direct mail fundraising, we are used to “flying blind” on certain things and having to adapt last […]
Testing & Adjusting Your Calendar Program
For many organizations, a yearly calendar may be one of the most expensive packages they send all year. And there is a […]
Have You Considered Participating in our Calendar Gang?!
Have you ever heard of calendar ganging, and were not sure what it means? Do you want to learn if joining our […]
Is First-Class Mail Still the Right Option?
We often see nonprofit mailers leverage both First Class and Marketing Mail for their fundraising direct mail programs. There have been some […]
Planning for Lead Times in 2022
Paper, labor, transportation shortages…oh my! I am sure you are well-aware of these nation-wide economic challenges that are impacting the direct mail […]