USPS Promos: Explore How to Maximize your Savings!
2022 is the year of the Tiger in the Chinese Zodiac and the Postal Service is certainly letting out a Roar with […]
Leading with EveryAction: An Expert Interview Series Webinar Recap
To kick off the new year, on January 14th and 21st, Every Action hosted a webinar with experts on the topic of […]
Challenging Times Call for Resiliency (and Celebration!)
Over the past 2 years we have been faced with challenges and situations we never saw coming and truly never even thought […]
EVP (Earned Value Promotion) = EASY MONEY!
Do you include a Business Reply Envelope (BRE) or Courtesy Reply Envelope (CRE) with an intelligent mail barcode (IMb) in your direct […]
Add Visibility to your Response Donations with Reply Mail Tracking!
In the world of non-profit direct mail fundraising, we are used to “flying blind” on certain things and having to adapt last […]
Testing & Adjusting Your Calendar Program
For many organizations, a yearly calendar may be one of the most expensive packages they send all year. And there is a […]
Have You Considered Participating in our Calendar Gang?!
Have you ever heard of calendar ganging, and were not sure what it means? Do you want to learn if joining our […]
Is First-Class Mail Still the Right Option?
We often see nonprofit mailers leverage both First Class and Marketing Mail for their fundraising direct mail programs. There have been some […]
Planning for Lead Times in 2022
Paper, labor, transportation shortages…oh my! I am sure you are well-aware of these nation-wide economic challenges that are impacting the direct mail […]
Changes to First Class Mail Service Standards
Starting on about October 1, the service standards for First Class letters, postcards, flat envelopes, parcels and some periodicals are expected to […]
Cost Savings Series – Topic #5: INK!
Welcome back to our new Cost Savings Blog Series! Last week we kicked off the series with 3 tips to save money […]
Cost Savings Series: It’s time to take stock, of your stock… paper stock that is!
By now you’ve surely heard all of the brouhaha surrounding the paper market, coated papers in particular, and if you haven’t heard, I’d like a spot next to […]