How Mail Tracking Reports Ensure Dependable Mail Handling
There was a recent article in the Washington Post highlighting an OIG (Office of Inspector General) audit report that determined the USPS […]
Ensure Your Message and Mission Get Delivered Through Trigger Campaigns
Trigger campaigns are exactly what they sound like – event based campaigns launched on the occurrence of a specific activity. The benefit […]
Supercharge Your 2017 #GivingTuesday Campaign: Do These 9 Things NOW!
Five years ago, an ambitious idea for a designated day of giving came to fruition. #GivingTuesday was born out of a collective […]
Update on Mail Operations Impacted by Hurricanes (AS OF 10/4/17)
Production Solutions is in contact with our direct mail clients regarding mail operations impacted by natural disasters. We are committed to bringing […]
5 Signs Your Email Marketing Strategy Needs a Makeover
With year-end quickly approaching, how well is your organization’s digital strategy performing so far? If your marketing messages and initiatives aren’t driving […]
2017 Bridge Takeaways for Better Fundraising Results
The 2017 Bridge Conference allowed participants to interact with nonprofit leaders, discussing successful tactics in the direct marketing and fundraising industry.
How to Ensure a Smooth and Successful Press Check
Press checks can be tough– long hours, lack of sleep, machine failures, problems and time away from the office. So much so […]
Will We See You at the 2017 National Postal Forum?
We are looking forward to attending the 2017 National Postal Forum (NPF), which is being held at the Baltimore Convention Center next week from May 21–24. NPF has partnered with the United States Postal Service (USPS) to present the premier event in the mailing industry.
Innovate and Invest to Grow Your List and Community
Smart fundraisers and nonprofit marketers are always looking for effective strategies to grow their organization’s supporter base. Despite our best efforts to engage lapsed donors, the truth is that some amount of list churn is inevitable. Nonprofits need to prioritize list growth to grow and to account for this attrition.
Marketing Automation is Almost Here. Is Your Nonprofit Ready?
You’ve probably heard someone throw around the term Marketing Automation (MA). Most likely you nodded, agreed it’s a game-changer, but truthfully weren’t even sure what it was. If you went so far as to Google it, then most likely you really got confused. Frankly, MA isn’t the easiest thing to define. This is because it is both an entire form of communication, as well as a platform for different channels of communication.
Arguing For and Against Lightboxes
“What’s a lightbox?” That was my reaction when I first heard the term. I’d learned to write code back when they were called modal windows and were used to display warnings and errors. If you haven’t heard the term before, don’t worry, I’m starting a movement to bring it back, while proudly wearing my I Heart Visual Basic t-shirt. Let’s fast forward to today, where PS Digital has seen (and implemented) our share of lightboxes across countless websites.
Spring Fever and #17NTC
If you’re a nonprofit tech nerd like me, you spent the first spring weekend in March, not enjoying the glorious cherry blossoms that DC is famous for, but in a Woodley Park hotel at the 2017 Nonprofit Technology Conference hosted by NTEN, sharing and learning the latest in digital marketing and technology strategies from the best practitioners from across the US and Canada, all 2300 of them!