5 Signs Your Email Marketing Strategy Needs a Makeover
With year-end quickly approaching, how well is your organization’s digital strategy performing so far? If your marketing messages and initiatives aren’t driving […]
2017 Bridge Takeaways for Better Fundraising Results
The 2017 Bridge Conference allowed participants to interact with nonprofit leaders, discussing successful tactics in the direct marketing and fundraising industry.
How to Ensure a Smooth and Successful Press Check
Press checks can be tough– long hours, lack of sleep, machine failures, problems and time away from the office. So much so […]
Will We See You at the 2017 National Postal Forum?
We are looking forward to attending the 2017 National Postal Forum (NPF), which is being held at the Baltimore Convention Center next week from May 21–24. NPF has partnered with the United States Postal Service (USPS) to present the premier event in the mailing industry.
Innovate and Invest to Grow Your List and Community
Smart fundraisers and nonprofit marketers are always looking for effective strategies to grow their organization’s supporter base. Despite our best efforts to engage lapsed donors, the truth is that some amount of list churn is inevitable. Nonprofits need to prioritize list growth to grow and to account for this attrition.
Marketing Automation is Almost Here. Is Your Nonprofit Ready?
You’ve probably heard someone throw around the term Marketing Automation (MA). Most likely you nodded, agreed it’s a game-changer, but truthfully weren’t even sure what it was. If you went so far as to Google it, then most likely you really got confused. Frankly, MA isn’t the easiest thing to define. This is because it is both an entire form of communication, as well as a platform for different channels of communication.
Arguing For and Against Lightboxes
“What’s a lightbox?” That was my reaction when I first heard the term. I’d learned to write code back when they were called modal windows and were used to display warnings and errors. If you haven’t heard the term before, don’t worry, I’m starting a movement to bring it back, while proudly wearing my I Heart Visual Basic t-shirt. Let’s fast forward to today, where PS Digital has seen (and implemented) our share of lightboxes across countless websites.
Spring Fever and #17NTC
If you’re a nonprofit tech nerd like me, you spent the first spring weekend in March, not enjoying the glorious cherry blossoms that DC is famous for, but in a Woodley Park hotel at the 2017 Nonprofit Technology Conference hosted by NTEN, sharing and learning the latest in digital marketing and technology strategies from the best practitioners from across the US and Canada, all 2300 of them!
What It Takes to Be a Great Mentor
There is a great deal of personal satisfaction that comes from watching someone you care about reach their full potential. But, mentoring goes far beyond that.Throughout my career, I have been fortunate enough to mentor employees and industry colleagues with varying experience levels and have benefited from mentors who are exceedingly smart and generous people. My mentors took risks and provided me with valuable guidance to develop professionally and navigate my career path.
Top 3 Takeaways from DMAW’s Innovative Formats Integrated Techniques Seminar
Several members of the PS|PS Digital team attended the DMAW’s Innovative Formats Integrated Techniques (IFIT) Seminar on March 7th to join presentations on a variety of topics ranging from static clings, magnets, tokens and variable data match mailings to telemarketing efforts and augmented reality. With many of our supplier partners presenting their formats, based on innovative technique and format, cost-effective production and measured success amongst donors or customers, we’re here to share with you our top 3 takeaways from the day.
The Making of a Conference Theme
I’m going to let you in on a little secret. I hadn’t given much thought to themes -- conference themes, that is. It certainly hasn’t been why I have chosen to attend a conference, yet there the theme was front and center headlining all the marketing materials and woven subtly throughout the event. How are conference themes originated? Why do you even need one?
Ready to Disrupt DC at the 2017 DMANF Nonprofit Conference
The theme for the 2017 DMANF Washington Nonprofit Conference is “Disrupt: Change yourself. Change your organization. Change the world.” And we are ready to do just that. With the conference just a day away, we are gearing up to join hundreds of fundraising and marketing professionals to explore information-packed sessions on all aspects of direct marketing. To get a glimpse into what to expect, we sat down with our very own Business Development Director, Joseph Gomez, as he shares what he hopes to gain from this year’s conference.