How a Simple “Facelift” Can Give Your Open Rates a Lift THE PROJECT The Association of Fundraising Professionals, Washington DC Metro Area Chapter (AFP DC), needed a fresh look and strategy for their eNewsletter in order to communicate the […]
Blog Archives
If “content is king”…the king is dead. Long live the king! Fred Vallejo and I got to talking recently about the quality of direct mail nowadays. Gone are the days where a letter might bring tears to your donors’ eyes […]
Fundraisers and direct marketers need to stay “relevant” to their clients, donors, bosses and boards. Here are a few resources to help you stay ahead of the curve. You might be one of the most successful fundraisers and direct marketers, […]
Stop Being So Darn Nice…and Show Them the Door Before They Jeopardize Your Brand and Productivity I just got off the phone with a friend who broke up with her boyfriend two months ago. Most shocking was that even though […]
It’s Time to Put up Your Dukes and Fight for Cost-Savings, Engaged Donors and Program Success 2014 has started off with a bang. Our clients and colleagues have come back from a well-deserved end-of-year break rested and ready to focus on […]
Innovations Interactive Sometimes flat images just don’t tell the whole story. Check out our Innovations library as shared on Slideshare and YouTube. Production Solutions’ very own Senior Strategist, Direct Response & Marketing Formats, Cheryl Keedy, the “Jane Bond of Innovative Formats” […]
*You can also read a version of Cheryl’s 2014 advice under the “DM Deconstructed” section in the January 2014 issue of Fundraising Success magazine. Out with the old, in with the new. In “direct mail-speak” old means…lessons learned. New or […]
Compliments of Production Solutions – Our new 2014 Postage Rates chart! Production Solutions has pieced together the most important information you will need in this handy, info-at-a-glance Postage Rates chart to help make your life easier. This year, the largest […]
Special USPS Offers Every Nonprofit Direct Marketer Needs to Know Did you know the USPS has special offers and incentives for nonprofit mailers? They may last only for a limited time with certain restrictions, but they may be worth the […]
TGYECIO: Reflections on 2013 and Tips on Starting the New Year off to Maximize Success in 2014 Don’t you love text talk! And don’t you love learning new ones! I do… and my latest addition is somewhat of a remake […]
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