There are a multitude of factors to consider when it comes to the execution of your direct mail program Every single campaign presents opportunities and challenges from new package format ideas to...
At PS (Production Solutions) we are always looking for ways to sharpen the tools in our toolbox in the age of acceleration, and that means keeping abreast of industry trends while also staying on top...
In the last few years, the United States Postal Service (USPS) has put an emphasis on enhancing both the mailer and customer experience by evolving the marketing efforts in a digital world In...
Famous investor Warren Buffett said it best: “The most important investment you can make is in yourself” There comes a point in a person’s career when they think, “what’s next” Whether...
Ah, calendars, fundraising calendars, now a staple of direct mail packages, did reflect some declining results in 2018 Heavily utilized in both acquisition and appeals, they have become ubiquitous...
Studies show that by 2020, Millennials and Generation Z will make up a whopping 40% of all consumers Let’s take a look at some key statistics to learn more about how these two rising generations...